Yes, this is a rant. But an interesting rant it is.
What do people think of when they hear the word Tokyopop? Why, "manga" of course! Yes, these days, the word "Tokyopop" has become synonymous with the word, "manga." Tokyopop, the one company that kick-started the manga boom a few years ago. Probably the largest manga company around too. Almost everyone knows about Tokyopop, especially due to Fruits Basket. Everyone loves Tokyopop, the one "leading the manga revolution." Right?
Wrong. Me? I personally despise Tokyopop, not in general, though I do tsk at their blatant claims of 100% authentic manga when it obviously isn't what with the editing/censoring and the mediocre translations. But that's not why I hate Tokyopop, nor is it the reason why I'm writing a rant about my hatred for this company, not yet at least. The few specific reasons why I hate Tokyopop is not for the problems that come along with most companies that translate and distribute foreign materials, it's their hypocritical and flawed ideology. Namely, what they label as "manga."
But first, in order to see what I'm talking about, one has to know what Tokyopop puts out as their definition of manga. And here it is:
"Manga is an often-misunderstood concept. Contrary to popular belief, there is no pre-determined "manga look." Manga is a broad Japanese term, literally meaning "entertaining visual." We at TOKYOPOP support this true meaning of manga. It's our guide when we review submissions."
That's straight from their "manga" submission pages.
A little language lesson here, manga literally means "whimsical pictures" so in that aspect, Tokyopop has already screwed up. But as we all should know, manga means comics in Japan, a general term used to describe any kind of comics, whether it be Japanese, American, Korean, whatever. In that Japanese aspect, anything can be manga. But that's not what we're using it as are we? Unless you're Japanese or live in Japan, manga means and stands for "Japanese comics." When we talk about manga in our everyday lives, we are referring to Japanese comics, not comics in general. Most manga have a certain look to them, which we simply refer to as the "manga style." The vast majority of manga share this "manga style" to which we have come to associate manga with.
There is no absolute manga style or look that dictates what a manga is or isn't. There is nothing that says if a manga doesn't have that "manga look," then it's not manga. So is Tokyopop correct? No, they aren't right. While there is no absolute axiom that mandates what a manga must look like, there does exist the "general manga look." Yes, there IS a pre-determined "manga look."
What is this "pre-determined manga look?" you say? "Isn't that close-minded" you ask?
And so shall I answer to the best of my abilities.
When you go to a book stores, you'll probably find on their shelves, one of those "How to draw manga" books. When you open up those books, it'll more than likely show you how to draw in what we call the "manga look." Whether it be a poorly made, poorly instructed crappy book made by an American, or an authentic "How to draw manga" book written by a Japanese creator, it will teach you how to draw in that "manga look." And here's the reason behind that. If you ever go to Japan, you'll see manga, and the manga you'll see will be drawn in that "manga look." Of course it would, why wouldn't it? Why is it that the vast majority of the comic made in Japan share that "manga look?" Because that IS the general manga look of that country. That's how comics look in Japan. That's how they're drawn, that look was created and developed in Japan. That is the prelevalent look and style of the comics in Japan.
Yes, you see, that is, literally, the general manga look, thus the reason why the very vast majority of the comics made in Japan share that "manga look."
Of course if a comic made in Japan doesn't necessarily have to have that "manga look," it's still considered a manga. In general, any Japanese comic is manga by nature. As I've said, there is no absolute rule dictating all Japanese comics must look a certain way, but since that "manga look" we're talking so much about is, in fact, the general look of the vast majority of the comics made in Japan, there does exist a general manga look (bah, I'm rolling my eyes now...), a "pre-determined manga look."
So Tokyopop, if it doesn't look or feel like a manga, or isn't made in Japan, it ain't a manga.
But wait, what about Tokyopop labeling these Korean comics as manga, as well as original creations that may or may not resemble manga, as manga? If they look like manga, surely they MUST BE MANGA?
And here's where I say we should call the Guinness Book of World Records to award Tokyopop for being the most deluded and pot-smoking company I've seen.
This is perhaps, the most serious problem with this company, and all these other damned companies trying to jump on the manga bandwagon.
Let me ask you guys a question, is margarine, butter? Is artificial sweeteners, sugar? Perhaps a product that closely resembles the iPod should be labeled and sold as an iPod? Are celebrity look-alikes the real thing? Is Coke, Pepsi?
The answer is a big, fat, NO.
No, no, no, no, no, no!
Another wonderful quote provided for us by Tokyopop:
"There are many elements in manga that set it apart from other comics and give it a unique position in the pantheon of sequential art styles. Determining whether something is "manga-like," as far as TOYKOPOP is concerned, is becoming more and more challenging -- the boundaries of manga are being expanded by the very artists that we publish. Our editors look for manga style, manga structure and manga influence. It's a lot more complicated than just picking art with big eyes and speed lines."
Again, from their submission pages.
Here's my stand about their "Rising Stars of Manga" anthology as well as that statement above. Bull****.
Ignoring the defnition of manga, let's say what makes a manga is determined by it's look and style (as the philosophy of the ignorant masses are concerned, if it looks like manga, then it is). Even then, the majority of the crap/"original property" churned out by Tokyopop looks nothing even remotely resembling manga, which of course, they label as manga, pushing that propaganda of "there's no set manga look." Let me tell you what they're doing, they are taking newly created American comics, either influenced by manga, thus resembling manga, or not, and labeling/pushing them to the consumers as "manga."
In the end, these aren't real manga, they're at best, pseudo-manga. A comic heavily influenced by manga, thus looking, feeling, resembling manga in most aspects.
*To be continued later, chew on what I've wrote for now. There's a lot more to come.*
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