They say they passed on the offer, but in actuality what happened was that Sony shopped around it's PS4 design to different chip manufacturers (AMD, NVidia, etc...) Each company submitted a bid to Sony and Sony then goes over the offers and picks the one that best suits them.
Most likely AMD ( being worse off financially, was willing to take a hit on the back end per device. NVidia probably wasn't willing to take the sizeable hit AMD would, so they passed up the offer and effectively lost the contract.
@AjenoMerveilles it's all brand politics... There's no real evidence to support that either brand is inferior or superior to the other, it's all just preference. It's basically the Pepsi vs Coca-Cola debate.
I should point out that AMD is providing the GPUs for the new Xbox 720 console as well, so NVidia has lost out on both new generations, that's tens of millions of chips not being produced by NVidia...and yet somehow people are STILL dogging on AMD...
2)NVidia is getting into the hardware market with devices like their new Tegra 4i powered smartphone and their handheld gaming device, which makes Sony also a direct competitor in both aspects.
3) There was most likely a bidding process, and Sony shopped around to see who could offer the best pricing. AMD most likely bid lower than NVidia, and Nvidia wasn't willing to cut into their profit margins for the contract.
Bottom line is, that I suspect NVidia has ulterior motives for making such statements, not so much to make Sony look bad, but to make them look good, perhaps position them as a higher quality producer of hardware devices.
Sony also has a reputation for producing high quality hardware, so to this statement effectively gives the impression that they are a "higher quality manufacturer".
It doesn't make sense at all for games to be $70 dollars for a number of reasons, but most importantly the next generation systems will be utilizing bluray. Now last time I checked bluray is an established technology. People have been using it for a while and as it tends to happen, established technologies cost less and less to produce.
The ONLY reason why games would or should increase in cost would be an increase in production cost, but chances are they will not cost more and most likely will cost the same or maybe less since Sony has confirmed that PS4 will be much easier to program for. The Xbox 720 will most likely follow this pattern.
Bottom line is I would take all of this with a grain of salt because most likely it means nothing. Chances are this analyst doesn't know $h!t about gaming and has no real grasp on what games SHOULD sell for and is basing his "analysis" on estimated future sales based on demand, but in reality, we who know, know that Sony and Microsoft would be shooting themselves in the foot.
@YoungCardinal I guess if by destroy you mean somewhat over perform, you would be correct.
I own a high end PC that can play anything out now on Ultra settings as well as a PS3 and Xbox 360 and while things look much nicer on my PC, I still find it amazing that my consoles which have less that 1GB RAM and easily inferior GPUs and CPU can still play games like Skyrim, Dead Space 3, Bioshock Infinite, etc.
It's not really a matter of what's better, because obviously the customization of a PC wins hands down simply because you cannot upgrade a consoles RAM, GPU, CPU or MoBo, so PC will always win on that fact alone.
While in 4 years PCs will easily outperform consoles, consoles will still be playing the same games that PCs are just less shiny.
In reality it's just a Lamborghini vs Civic argument. sure Lambos are awesome, but a Civic will always be able to drive on the same road, so why does it matter.
SuperDutchy's comments