The phone is being marketed to a gaming centric smartphone crowd, not the PSP/PS3 crowd. It may look like that since it does have the Playstation branding however that is just a brand to make it more recognizable. When Sony announced the Playstation certified program at their meeting, they made it clear they were trying to capture the smartphone audience who did not have a PSP or PS3. The NGP is there product for the PS3/PSP users, the XPERIA Play is not. For a PSP owner like myself who has a lot of downloaded games this is a let down, however it won't deter me from getting this phone as I am in the market for a smartphone, and I have been looking at the X10 for some time, so as a smartphone purchase the XPERIA Play is great for me, the gaming functionality is an added bonus.
And for those of you who want lamens terms, Sony is a multinational corporation who have products and services being distributed around the world, they need money to keep providing consumers with those things, so it is very obvious they will try to get as much money out of consumers as possible. Every company is the same, Microsoft, Nintendo, Apple, Sony, Activision, EA, the way they go about it though may be a little different.
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