The cost of greatness.
But more than the money invested is the vision and talent at the top. That's what separates Nintendo (who seem to just occupy their own tier of distilled, consistent greatness) from Sony (who are doing great work more often than not) from Microsoft (who struggle mightily with franchise consistency and output outside of Forza and Gears).
It is remarkable, in retrospect, to consider that Microsoft's most vibrant generation of gaming output was the couple of years at the end of the Xbox's run and the first few years of the 360's run. They were putting out bangers, innovating in the space everywhere from UX and UI to custom music to indie support to achievements to online gaming. They had a genuinely really diverse catalog of games and ideas, bringing forward and/or supporting 3rd party IPs like Project Gotham Racing, Geometry Wars, Crimson Skies, Gears, Kameo, Blue Dragon, Chromehounds, Mass Effect, Mech Assault, even Viva Pinata, Crackdown, and Perfect Dark were stabs at something different, even if clearly flawed. For a brief time, they were the gold standard that everyone was struggling to catch up with. Sony's online offerings in the PS3 years were clown shoes. Nintendo's are *still* clown shoes. Microsoft regressed greatly in creativity while failing to grow and advance in execution.
I feel like Too Human was the real beginning of the end. Huge investment, huge hype, complete flop. Combined with the overall failures of Rare and relegation to Kinect games (prior to finding success with Sea of Thieves) exposed huge failures in Microsoft's structure and corporate style, which failed to get the best out of their teams. That truth continues through today with the disaster we see at 343.
Some days I feel like Turn 10, The Coalition, and Moon Studios are all they have that they can rely on and that's just not good enough. It's a good thing they have Bethesda and will eventually have Activision. They need them in the worst way. They need to just sit and learn from those organizations as much as they can.
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