Each console has their exclusives, that if you're that interested in, you'll buy the system for. I picked up a 360 first, then a ps3, only because of the price difference when the ps3 first launched, as I do prefer the ps3 exclusives over the 360's.
It's a good point in terms of the future exclusives for the 360, as none really come to mind; however, the ps3 has quite a few, such as: SOCOM 4; Resistance 3; Twisted Metal; KillZone 3; and Little Big Planet 2. I'm pretty excited for almost all of those. And the fact that I can't really think of any 360 exclusives off the top of my head as I just did those for the ps3, might say something to you're original point that the 360's lacking in that area.
Although, the 360 isn't in any sort of trouble by any means. I think it's in a great place right now, and that it'll continue to release great content over LIVE as it's been doing, and continue to release great games as it always has. The 360's never really had much trouble on the software front.
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