Due to the the slurry of posts lately about MS failing and pulling out of the industry and the speculation prior to that that Sony would do the same, looking at all 3 companies this gen no one will pull out.
Microsoft are the 3rd biggest company in the world with a market cap of 301.4bn, they have investedso much money in the xbox brand and the amchines that it is unlikely they will ever fail. Nowtalk about it being unprofitable are true, yet a company such as MS is in it for the long haul and will probably see profits some time in the future. MS is in many markets and is a monoply in one market, they can lose 1 bn.
Sony, are also in varying markets meaning that if they are suffering havy losses in one market they can rely on others, anddon't forget the immense power of the "Playtation"brand, which to mass public was and in some cases still is synonomous with gaming (although the Wii is creeping up there)
AS for Nintendo well they may dissapoint their "core" fans but them failing this gen is as likely as people on SW using logicial thinking
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