So, the title is a little misleading. This isn't going to paint out a big solution to the problem or problems with Nintendo, and in truth there really isn't a "problem" with Nintendo.
The most important thing to remember before passing and judgement on Nintendo is it's a company. I have seen a lot of people react very badly over Nintendo's actions of late and this can seem overly reactive but also totally understandable. But at the end of the day Nintendo are not this thing or that, they are just a company that creates products they hope appeal to a lot of people, and so sell.
Simple as that. So ultimately no one in any industry, at least not us "fans" should really have a reason to complain. Lest we forget Sony and Microsoft didn't start with video games.
So to the main topic. I, as I have just noted, saw and heard a lot of anger from people who really have lot faith in the path Nintendo are treading. They have grown up with Nintendo games and products and have felt neglected by the developers that they supported and put a lot of time in the past. I always attempted to see the positive side. Nintendo still did support games, they allowed for a large back catalogue to become available on the Nintendo shop on wii. Released the best Mario for years also. Games like mad world and no more heroes also gave me a little hope for the position the company.
No, after the e309 Nintendo press conference I feel depressed for the state of the games development side of Nintendo.
Now, as I said, I understand the need for family friendly and more diverse products. But the event missed so much of what made Nintendo special.
For the most part the host was an emotionally detached number cruncher type. At best her presentation was clumsy at worst totally disinterested. The content she had to show couldn't have helped. Although I suspect she's less interested in the classic style games like metroid and Mario then anything else anyway. The new gadget was a pulse monitor (exactly the same in design as those used by paramedics); Few times we had a good chance to hear about a true Nintendo ip we saw either nothing more then small updates of games already released. Mario in the fourth dimension = 4 players? this showed absolutely no imagination. I actually managed to think of a much more interesting game idea using that as the starting point and im a moron. Or at worst talking about a game that should be a killer with a classic e3 video, and showing just one static promo picture and then saying you have it at e3 available to try. Why not show THAT on the big screen.
The one truly impressive game video and announcement at Nintendo at e3 was metroid. Only this isn't even really being dealt with by Nintendo but team ninja instead. (Good choice though)
Today I bought a brand new, boxed copy of Mario brother's superstar saga for gba.
It is a shining example of the very thing that makes Nintendo what it was, and why people have been so badly hit by its actions of late.
It's involving, funny, inventive and visually stunning (for gba). It references a history and back catalogue that also shows creativity, inventiveness and most of all fun. It's a playable example of exactly what we all think of when we think of Nintendo. All the people most upset by the new approach are so because they miss this Nintendo. It shaped childhoods, gave them worlds to adventure in, fantastical creatures to befriend and battle. And a sense of wonder, of not knowing what was going to be around the next corner.
Now Nintendo do not work with escapism, instead keep us even more tied to the real world. How fat or fit we are. How good are you at reading? Maths. They even give us more jobs to do, digital editions of what we already do anyway.
This is the real shame. Nintendo seems to totally have lost its ability to dream.
Is there still hope. I think so. In my view they should set up Nintendo into specific sections. This half for games... this for lifestyle apps. Nintendo life. And Nintendo play. Give those separate offices and the freedom to work in the area they are created to work in. Have the lifestyle apps, but without loosing out on the games.
And when an e3 comes along, get the balance right 75-80% games to 20-25% apps. Get people excited again. And do a "Zelda" and blow us away with a trailer just once more. Just don't leave it too late. Because eventually we won't want to know.
Log in to comment