I hear a lot of complaints about video games (and movie, music, etc) piracy all the time.
Cries of "Companies lose billions" abound and illogical arguments about the immoral basis of pirates and their motives fly non stop. A lot of these arguments are not entirely accurate.
For example, claiming that the gaming industry loses billions due to pirace is a flat out fallacy, it is simply incorrect. The large majority of pirates simply would not have purchased the game anyway, so in essence, to those people, piracy is free publicity. The number of people who pirate a game instead of buying it are in the small minority, and most of those, either rightly or wrongly, think they have the morale high ground. Whats leftover are either kids, or the unemployed, who wouldnt have the disposable income to buy the game anyway.
Don't get me wrong, i'm not defending these people, i'm simply putting forward a logical argument, a large number of pirates would not purchase the game at retail, even if there was no pirated version.
What puzzles me, is that the entire industry seems to have taken completely the wrong approach to combating this 'problem' of piracy. Many companies introduce convoluted or intrusive protection/DRM measures which either alienate the consumer, or make things difficult for developers. Whereas other simply don't put up a fight, and release their games without protection.
While at the samw time, these same companies are trying desperately to cut costs, or gather more revenue by inserting advertisments into videogames.
How clearer does it need to be?
Make the pirates redundant, give those rogue coders something better to do (Like fixing Vista issues, or going back to focusing on retro emulation perfection)
It came to my attention the other day that it is possible to create self booting Dreamcast disc images, from what i gather, these allow you to simply burn and play a game without using expensive GDroms, or chipping/modding your dreamcast. Then it hit me, this is the solution, this is how you make pete the pirate redundant.
You release a free version of the game that can be burned to a disc and played on home consoles. One which is packed full of advertisments. Thus allowing you to keep retail games ad-free and enjoyable to those with heaps of expendable income, while still providing enjoyment to a number of those that cannot afford it. With the amount of advertising you could put into a full game, it would surprise me very much if companies could not afford to use this method. I'm sure coca cola, or nike, or whatever, would pay a substantial sum to have adverts plastered throughout popular commercial games, more than enough to pay for the additional development, and distribution of these free versions. While revenue is still generated by a retail copy which would be released say, 6 months earlier, or some period of time.
Oh sure, you would still get people pirating the retail version of the game, but there will always be a small number of those people who want things for free, i mean just look at shoplifters and theives that plague retail centres and shopping malls. But a large number of people who pirate videogames would MUCH rather have an ad supported version, this way they are not breaking any laws, and can obtain official support and patches easily.
This also helps to reduce the amount of intrusive anti piracy measures, and increase community trust.
Ok, so the idea i put forward may not be the simple miracle solution to piracy i made it out to be, but i feel it is a geniunely viable way of reducing piracy. If not viable for console games, it most definately would be viable for PC games, as nobody likes Starforce/etc copy protection.
Some developers are already starting to put out ad supported games, but the large majority of those games either don't have a retail version, or havn't had a retail version for many years.
This would also sate the complaints towards advertisments in retail games. If a game contains large amounts of advertisment, why is the cost not reduced? This sort of image, regardless of the developers/publishers actual agenda, gives a bad image of that company, it makes people feel that they are just trying to screw the consumer while rolling in the cash. Whether or not this is true is irrelevent, that's the image it gives, and people remember that image. (EA For example, give this image, as does Ubisoft) Despite the fact that the more likely situation is that developers are trying to keep overheads down so that they can pay developer wages and keep things in the board room nice and cosy, not make piles of extra money.
As i said before, sure, it's not the miracle solution we all want, but companies need to do more than introduce intrusive copy protection, or remain apathetic. They need to come up with new and inventive ways to combat piracy, or eventually, they really will lose out, not because people don't want to buy their product, but because people would rather have a cracked version of a game, than one that leaves a rootkit on their computers. (If Bioshock did not have a 360 version, i would not have bought it due to the copy protection it has, the same is true of several other games, think about that developers)
What are your opinions?
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