I agree that its maybe a bit silly moaning that stuff you can earn in game can be bought, because if you don't want to buy it then you don't have to. What frustrates me is useless DLC. I enjoy playing FIFA, I like to play virtual games of football on my ps3 or xbox. What I don't like is EA coming out and saying "We've got this amazing new thing...its exactly the same as the old thing, except it's like a trading card game...oh, and we'll say its free but actually it is £7.99...and we know you pay £39.99 year on year to buy yet a new, updated version of the same old game but, rather than work to make that expensive thing good, we'll develop some other money making scam."
OK, so, yeah maybe I don't have to buy it...but if I've paid good money for a game, and intend to continue paying good money for the series, I damn well expect little things like that to be free.
And don't get me started on map packs...I'm sick of being called 'cheap' or 'poor' by my friends on xbox because I haven't got the map packs on Call of duty...No, I don't, because I begrudge paying money for something that has, for all intents and purposes just been left out of the game in the first place to make money!
Either include it on the game, or make it free! There's a difference between DLC like GTA: The Lost and Damned (i.e. same city, but entirely new scenario) and a couple of maps, or a card game gimmick for a samey football game.
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