...is that they designed for the press, stockholders and gamers. We hear "blah blah blah" until trailers or gameplay footage comes up to validate our wish lists. In a press conference, a company decides what information is presented, how it is presented, and who presents it. They decide what message and tone they want to portray and show the direction their company is taking. As with the big 3, their goal is to instill confidence in those who plan to invest in their company through their stock or their products (or both).
I'm a stockholder for all three of these companies. I may not be carrying more than 2% each of these companies shares but it's interesting to see how much clearer each company plans to shape its future.
NINTENDO LIKES SMILES
Nintendo kicks off their press conference by talking about "generating smiles" in the hearts of new gamers. The problem is: New gamers don't watch E3. Nintendo realizes that hardware is no longer a "seasonal nature" - so no more waiting for the Christmas sales spike. Iwata talks about destroying the psychological barrier. He also talks about getting non-gamers engaged and enriched. I find it hard to believe considering Nintendo's current lineup of games and being married to a non-gamer is proof of this. He still needs to figure out how to keep non-gamers attached to Nintendo's products. A bunch of shallow games that make very little use of the Wii's interface is not going to cut it. There are tons of Wii titles out there. Unforunately, those games last no more than a week at best. Just ask some of my co-workers.
Nintendo believes Animal Crossing for the wii is going to be a hit the same way The Sims was for the PC. With the addition of online and a top-mounted mic, it might work.
Reggie Fils-Aimé then talks about hardware sales with its direct competition. Impressive. But then he talks about how Mario and Sonic Olympics and Pokemon are selling tons of units and have helped sell their handhelds and systems. While these games aren't exactly blockbusters, it's clear that the rest of the public is biting. He begins to talk about how celebrity endorsements have helped sales on the DS particularly Nintendogs and Brain Age and with it 19 third party games selling more than 400K units on casual games. I hope that number doesn't include games from the virtual console.
Reggie: "Is this the ideal platform for new franchises? Is this the platform for more unique casual games? Is the Wii Library going to set new experiences for the core gamer?"
He then pulls out Clone Wars, Raving Rabbits TV, and Call of Duty as his examples. Poor examples, even to casual gamers. He goes on to talk about Guitar Hero on Tour selling 300K and all of a sudden his underling, Cammie Dunaway introduces GTA Chinatown. Weird considering that she was more in tune with friendly casual games.
She then abruptly changes gears brings up business and practical use of the DS such as locating airport luggage to viewing box scores in sports.
Wii Sports Resort demonstrates the Wii Motion Plus particularly the sword dueling. It's interesting that Nintendo plans to use Wii Sports Resort to guarantee the sales of their Wii Motion Plus but it looks more or less like Nintendo's way of migrating current Wii owners into a new motion controller which will probably be unveiled next year if not this year.
To end things off, Shigeru Miyamoto shows up with Wii Music but seems aimed toward casual gamers that do not know anything about games or music. It looks very clumsy and not very fun to play. Disappointing. But knowing how new wii owners (who know nothing about gaming) are going to buy it up.
In the end, it felt underwhelming but that was expected. Nintendo has been alot more conservative with its approach to press conferences. They brought up the numbers, talked about a few games and end off with some demos. I guess Nintendo would rather spend more time and money trying to figure out how to sustain this new "paradigm" of getting all types of gamers to continue buying their products.
SONY REMEMBERS
Sony as always puts alot of money into the production of their press conferences. Their presentation seemed more geared towards gamers, more specifically, the hardcore and techies.
Impressive introduction with montage of games including Ghostbusters, MGS, Riddick, Bioshock, Madden, Uncharted, Little big planet.
They say 2008 is the year of the PS3. The PS brand started July 20, 1993 and so they believe that history will repeat itself (despite how much the gaming industry has changed). They talk about the lifecycle of the system and remind the business guys how powerful the system is by talking about how the same chips are being used for supercomputers around the world. Good Job.
Sony Shoots back at Microsoft on reminding the crowd that bluray is here to stay. Good Job.
They didn't waste anytime with intros, slideshows or numbers. They show Resistance 2 which is pretty impressive but I still feel exhausted looking at another FPS game.
They get back into business world again and they use LittleBigPlanet to show numbers. They didn't show any comparison numbers against their own competitors. They pulled numbers from how many units of the PS2 was sold but never talked about the trends of their sales.
Interestingly, they talked about PS2 and how PS2 owners will translate into PS3 owners. 130 titles coming to PS2. This is a suprise. The gameplay footage was very brief. Sony begins to position the PS2 console as a casual gamer's entry level system. Very Strange. PS2 talks about value by packaging Lego Batman with the PS2. This seems counterintuitive to the goals of their PS3.
They talk about how GT5 is going to provide new content such as videos of races, new cars, etc but only through the playstation network.
When they talked about and unveiled Playstation Home, I felt that it is going completely in the wrong direction. It's too much stuff to do. People just want to play good games and that's it. Do people want a Sony version of Second Life? The installed user base of the PS3 is still the smallest of the Big 3. People who enjoy the Playstation Home will most likely be a small percentage.
They talk about tossing in names of studios providing movies in HD/SD in the PS network for purchase or for rent. Yesterday, I went through their skimpy selection of movies. I didn't really care for this since this is a bluray machine. If I want to rent movies, I'll go 360. But if I want to own movies, I'm going to Best Buy (or Ebay) and buy my next movie.
Now they are talking about PSP and how the entertainment packs (GOW /w PSP) help the PSP sell. Cool deal. Then they talk about how the PS3 can upload content directly to YouTube which will probably add more garbage to the net. No offense but the ratio of interesting user videos to garbage is not good.
Sony then gets game designers to vouch for the PS3 platform and that it is now (after 2 years in the programming learning curve) the platform to develop on.
As the presentation nears the end, they announce Zipper Interactive's MAG - a game concept that sounds similar to PC's BattleField 2. 256 simultaneous players sounds nice but getting it lag free is another challenge in itself, just ask the boys at Blizzard.
Overall, Sony's conference came down to a reminder to its loyalists that they will eventually win this generation of consoles but I think the industry has changed so much that this business has extended to more than just games. It's strange but there's definitely room for all of these guys in the Big 3. Nintendo wants to carefully expand the casual market but their trick will be to sustain it the same way they have with the core gamers (without alienating their core gamers). Sony is all about pure content and they believe that they carry the best content and the best system. They just don't have the numbers to show it. Microsoft wants to nurture their online market and extend their box to do more than just games. Microsoft is trying to dabble in everything casual, hardcore, and your typical movie goer.
It's really anybody's game. As an owner of all three consoles and a stockholder for all 3, it's really interesting to see how the game industry has changed drastically. I've been following the gaming industry for so long and have always been interested in the business side of things but I always believed that any company can be successful as long as they have a good balance of satisfying their profit margins and their customers.
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