I honestly thought they were under hyping it until they dedicated a channel to it. That was really cool and a huge step forward in how Nintendo will start marketing games.
The reason I think some might consider it under hyped is when compared to megatons like Halo 3, Metroid can easily fall under the radar. That's not a bad thing I think Metroid definitely has the fan base to warrant such efforts. There has been one thing that I liked particularly with Halo 3that Nintendo is employing on Smash Bros. Brawl and that is weekly updates which alone can make a huge difference especially if the developers get creative.
Using this marketing method the game will first and foremost excite the fans and then get new ones if new comers like what they see simply due to the constant attention and word of mouth spreading. So finally did Nintendo do everything that it could have? Certainly not. Was it enough to get people on board? I think so. Also once the game comes out the marketing should increase as those reviews start hitting.
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