It could lead to non-gamers saying, "I already have a machine that does <non-gaming-functionality-x>." And gamers saying, "Your business model is divisive and encroaching on our civil liberties."
I wonder if that's "timed" exclusives, like the original Bioshock was, exclusive "content" / timed exclusive content, like GTAIV dlc, or ACTUAL exclusives. At the end of the day, only one thing in that list really matters.
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