GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links.

Sexism isn't keeping women out of industry, says EA exec

Executive vice president Gabrielle Toledano says it's "easy to blame men," but that's not the real problem.

674 Comments

Electronic Arts executive vice president and chief talent officer Gabrielle Toledano has sounded off on sexism in the gaming industry. In an editorial at Forbes, Toledano said when it comes to sexism, there is a "big disconnect between perception and reality," noting it's not men who keep women out of the business.

No Caption Provided

"It’s easy to blame men for not creating an attractive work environment," Toledano said. "But I think that’s a cop-out. If we want more women to work in games, we have to recognize that the problem isn’t sexism."

Toledano said she does not take issues around sexism or harassment lightly. In fact, as the head of human resources at EA, she said she enforces a "very strict code of conduct" and leads regular employee training initiatives to ensure a safe environment for all.

Her biggest issue is that the game industry is perceived as more sexist than other male-dominated workplaces, when in fact this may not be the case. At the same time, she acknowledged EA employs far more men than women, and this is an "issue to fix."

"Rather than blame the majority just because they are the majority, I believe the solution starts with us: women," she said.

Toledano laid out three "dirty little secrets" about women in the game industry, the first of which is that many women play games. "Nearly half of all gamers are female and yet I still continue to hear on a weekly basis that 'the only people playing games are boys in their basements.' It’s just not true. So if you like to play games, wouldn’t it be fun to make them?"

The second "secret" Toledano spoke of is that the industry wants to hire more women. She said a company cannot be successful if a team "looks and acts and thinks the same." She said embracing a more diverse culture is not simply a "feel-good message," but rather it is a requirement to continue making successful games.

The third and final "secret" Toledano said is that there are not enough women to hire, especially in the engineering department, at least not yet. She said to change this, support is needed for educational institutions that encourage women to pursue STEM (science, technology, engineering, mathematics) careers.

"The longevity of our industry and the infusion of new and diverse ideas that appeal to all consumers depend on getting more women into engineering, math, design, and other STEM-related disciplines," she said.

Toledano ended her note acknowledging sexism is a reality of the modern day workforce. However, this should not keep women from entering the industry, she said.

"Sexism is an unfortunate reality of our times, but as women we must seek the power and ability in ourselves to change the dynamic. Cast aside the preconceptions, and look for the opportunities and places to make an impact. And I can tell you firsthand that in the video game industry women are not just welcome, we are necessary and we are equal."

Please use a html5 video capable browser to watch videos.
This video has an invalid file format.
00:00:00
Sorry, but you can't access this content!
Please enter your date of birth to view this video

By clicking 'enter', you agree to GameSpot's
Terms of Use and Privacy Policy

Got a news tip or want to contact us directly? Email news@gamespot.com

Join the conversation
There are 674 comments about this story
674 Comments  RefreshSorted By 
GameSpot has a zero tolerance policy when it comes to toxic conduct in comments. Any abusive, racist, sexist, threatening, bullying, vulgar, and otherwise objectionable behavior will result in moderation and/or account termination. Please keep your discussion civil.

Avatar image for megamatics
megamatics

711

Forum Posts

0

Wiki Points

0

Followers

Reviews: 4

User Lists: 0

I agree with her on this... Sexism really isn't the issue when you think about it, it's the media perpetuating that Men only play video games and are basement women hating devils. Just as Amy Hennig Stated, women are afraid and uninterested (as the real cause would seem in comparison with this interview). I believe women to some degree believe that there is a concentrated effort to keep them out and that narrative itself is keeping them out. I mean, if I heard a certain group of people stole everything all the time, I think I would start to become fearful of those people. If you want more women in this industry, then we have to stop looking for reasons to blame men.


"There are no women on the stage at this conference Grumble Grumble" - When you make a big deal out of that it does not help women.


"These characters showcase an unreal standard of beauty for women" - Don't you think you're telling women who enjoy their sexuality and good looks that they are somehow lesser ?


I'm sure there are many of the usual suspects hitting the headlines that just shape the gaming industry disingenuously. If we want to be recognized as an art form, we cannot rely on outsiders to dictate exactly what art is, and we can not let people simply plow through the industry unchallenged when those ideas call out gaming. You may think that you're helping when you point out "Perceived" sexism, but what you're really doing is holding up Negativity over Positivity.

Upvote • 
Avatar image for NathanJake143
NathanJake143

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

I'm tired of every body saying LOL GIRLS PLAY VIDEOGAMES 2!!!!!!1 yeah I know that my aunt played videos game all the time when I was younger, I'm not an idiot so stop suggesting I am just because all your dumb@ss guy friends say only dudes play videogame...

Upvote • 
Avatar image for StaticKornSlipX
StaticKornSlipX

8261

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

Sexism is probably more of a problem in an industry like the Food Service industry e.g. Hooters.

Upvote • 
Avatar image for the_last_ride
The_Last_Ride

76371

Forum Posts

0

Wiki Points

0

Followers

Reviews: 122

User Lists: 2

There may be some, but i don't think that is the real issue. Carolyn Petit said the opposite in her long ranting blog a few weeks ago. I think girls are just less interested in games, Does that mean no girls play games? No, it's the same with men and women dominated jobs.

Upvote • 
Avatar image for fillup0
fillup0

398

Forum Posts

0

Wiki Points

0

Followers

Reviews: 12

User Lists: 0

I have mixed feelings about this. Sexism without a doubt is to blame for at least some of this and I hope she realises this. I do think that women should disregard the sexism that happens, but if sexism was abolished from the games industry then you would see a lot more women in there without a doubt. A lot of men are to blame for the lack of women in the industry through sexism online and other places. It's just an obvious glaring fact.

Upvote • 
Avatar image for DesertLynx83
DesertLynx83

366

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

She's from EA. Her argument is invalid!

Upvote • 
Avatar image for megakick
megakick

1931

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Maybe because girls don't like video games? How many girls do you see at gamesstop? how many girls do you see at gamestop without their boyfriends?

Upvote • 
Avatar image for LinkLuigi
LinkLuigi

744

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By LinkLuigi

@HipHopBeats Then you need to keep your eyes open more.

Upvote • 
Avatar image for deactivated-5ff9a77a36328
deactivated-5ff9a77a36328

406

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

I'm glad sexism isn't having that effect. I've been so worried.

Upvote • 
Avatar image for csward
csward

2155

Forum Posts

0

Wiki Points

0

Followers

Reviews: 20

User Lists: 0

Great article I wish there were more like it. Women keep themselves out of the industry. Also, when the media talks about the "wage gap" between men and women, that is also due to women taking lower paying jobs than men, not being paid lower for the same job. Sigh, but the white man still gets blamed by the uneducated.

Upvote • 
Avatar image for Cthulad
Cthulad

197

Forum Posts

0

Wiki Points

0

Followers

Reviews: 7

User Lists: 0

I work at a business with 2 women. One is an administrative assistant, and the other is the accounting exec. Looking for a few new hires in the business, and there were a few women who applied, they were interviewed, and seen as great candidates for the job, but the 2 women in the office already did not want them hired. This was their business, and they wanted to be the only females in the business. (It is a small 10 person business) I have seen it more often then not the women in the office wanting less women there. It is just sad that we men are getting blamed 90% of the time.

Upvote • 
Avatar image for santinegrete
santinegrete

7087

Forum Posts

0

Wiki Points

0

Followers

Reviews: 46

User Lists: 0

Oh miss I hope you get qualified people, that should be the priority. Girls helped to design some Mass Effect games and Portal after all.

Upvote • 
Avatar image for BlackSquare
BlackSquare

61

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By BlackSquare

Why do more men like sports than women? Because men like seeing people getting hit. Women don't as much. There are women who like sports but just not as much as men. Thus as a result some women aren't into math as much. Others are. If less than 50% of women like going into math, why should the industry hire 50%? You hire who is the best fit based on skill level and qualifications. End of story.

Plus if the industry is sexist. Wouldn't they want to hire more women to look at? Sexism could apply that way too.It's equal pay for equal work. But they also forget about equal qualification (education level and experience).

Upvote • 
Avatar image for csward
csward

2155

Forum Posts

0

Wiki Points

0

Followers

Reviews: 20

User Lists: 0

@BlackSquare Well. I think it has more to do with men liking competition more and being more confident with themselves. Probably some cultural and societal norms influencing them too.

Upvote • 
Avatar image for Spokker
Spokker

29

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@csward @BlackSquare Probably a mixture of biology and culture, with culture and biology affecting each other.

Upvote • 
Avatar image for musalala
musalala

3131

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

Edited By musalala

@csward @BlackSquare To add to this men and women are genetically engineered to be different Testosterone cause men to be aggressive competitive and risk taking, while estrogen the main female hormone does the oposite, generally speaking that is

Upvote • 
Avatar image for smoke_dog_4ever
smoke_dog_4ever

285

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Edited By smoke_dog_4ever

"Her biggest issue is that the game industry is perceived as more sexist than other male-dominated workplaces, when in fact this may not be the case. At the same time, she acknowledged EA employs far more men than women, and this is an "issue to fix." "

Eh.... the only problem with this statement is for the same reason why I don't believe in affirmative action as a general solution. You shouldn't employ anyone because of their sex, race, religion, etc, just to fill some quota. You should hire the best person for the job regardless of "x-attribute". If you don't, then you end up with a woman with an associate's degree in graphic design getting hired over a man who has a master's degree in 3D design. While it is important to NOT discriminate in the work force, it's also important that you're able to hire the best person for the job based on merits, education, and experience regardless of age, race, sex, etc.

Upvote • 
Avatar image for Myst17
Myst17

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@smoke_dog_4ever I agree. Except that when hiring you should also think about the effect the person will have on your overall workforce. Like she said. Having an almost-completely-one-sexed company isn't good. You need the extra imput her female point of view could give. Obviously talent and qualifications are important, but her different point of view (as a woman) should weigh in as well.

3 • 
Avatar image for Spokker
Spokker

29

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@smoke_dog_4ever Technically, you hire the best person for the job that you can afford, but yes, I agree with your post.

Upvote • 
Avatar image for Frimmel
Frimmel

178

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

It always seems to me that sexism gets the blame for STEM fields not being that interesting to women. They don't want to do STEM in the first place and use the perceived sexism in STEM careers as an excuse not to do it.

Upvote • 
Avatar image for Warlord_Irochi
Warlord_Irochi

4291

Forum Posts

0

Wiki Points

0

Followers

Reviews: 12

User Lists: 7

Edited By Warlord_Irochi

Just put in charge/employ those who are best suited for that position. If you are employing 5 people I don't care if they are 5 men, 5 women or mixed as long you get the 5 best you find.

(opinion based in 5 years in the games industry, 1 as a team leader)

Upvote • 
Avatar image for Warlord_Irochi
Warlord_Irochi

4291

Forum Posts

0

Wiki Points

0

Followers

Reviews: 12

User Lists: 7

Edited By Warlord_Irochi

Nope, it's keeping maturity out of the community. Which is completely different :P

Upvote • 
Avatar image for CaesarIIII
CaesarIIII

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 6

User Lists: 0

This sounds to me like the Tennis thing ;

Female players wants to get pay the same price money as males, in grand slams. But they only want to play two sets, instead of the five sets that males play.

This feminist thing is getting out of control.

Upvote • 
Avatar image for deadkingdg
deadkingdg

4252

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

This article is spot on. I work in the game industry and everyone would like to see more females in the industry, but very few of them even apply. In game design, the men/women ratio is about 50/50, and in the artistic department as well, however, in other departments such as engineering and QA, it's mostly men. It doesn't have much to do with video games directly either, as even at college, there was about 1 girl for 30 guys. In my previous job there was not a single woman. Considering that where I work, the ratio is about 10% women, video games seem to attire more women engineers than anything else.

HR is mostly composed of women, but they are really part of the game development.

Upvote • 
Avatar image for frozenux
frozenux

174

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

She forgot the 4th secret....

She is a T-1001 masquerading as Gabrielle Toledano.....



Upvote • 
Avatar image for stevenjore
stevenjore

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Oh brother. Feminism is anachronistic now-a-days. And she is laying some pretty nasty insults on men if you have the brains to discern it.

Upvote • 
Avatar image for Frimmel
Frimmel

178

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@stevenjore Seems to me she is trying to not get beaten up to much by feminists for saying there isn't as much sexism to blame as feminists would like you to believe. She's insulting men a bit as the sugar for the bitter pill that women just aren't as interested in making games as men. Basically she said, "We'd hire more women if there were more women to hire."

Upvote • 
Avatar image for zico_mahilary
zico_mahilary

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@stevenjore nah bro... she seems quite nice..

btw i had to google that word .. lol

Upvote • 
Avatar image for zico_mahilary
zico_mahilary

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

if almost 50% gamers are female, how come we dont see them? i know whats the problem, they try to act like they dont like games even if they actually do because of bitchy peer pressure.... and thats sad.

Upvote • 
Avatar image for Feyweather
Feyweather

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@zico_mahilary There is that - though most girl gamers I know are perfectly happy to discuss games in real life, but a hesitant about revealing their gender in online games and MMOs for fear of being scorned by other players. Whether that's a real risk or just a perceived one I don't know, but after reading some of the comments on here, I'm nervous about admitting to being a girl gamer online.

Upvote • 
Avatar image for Spokker
Spokker

29

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@Feyweather @zico_mahilary You may get trash talked like everyone else. If you are in a place with relaxed manners that is filled with men, the insults will fly and be based on differences, innate or not. These spaces for men will always exist but they are being pushed further and further underground.

Upvote • 
Avatar image for Feyweather
Feyweather

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@zico_mahilary @Spokker @Feyweather I don't mind getting insulted casually - hell I do that with my friends all the time. It's more the fear of being spurned from a group/considered less than equal, and insulted because of that. Insults on an equal footing is fine, but it becomes less so if one group is ganged up on the majority. I know of instances of this with racism, and though I have never heard an example of it with sexism, the attitude among many male gamers seems to suggest the possibility.
But I agree with zico_mahilary - we all just need to accept each other and treat each other as we want to be treated (is it me or is this starting to sound like a musical...?)

Upvote • 
Avatar image for zico_mahilary
zico_mahilary

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@Spokker @Feyweather @zico_mahilary hey. men insult each other all the time and dont really mean any harm and women praise each other all the time sarcastically.... we just need to get used to each other's ways if we plan to hang out together ... and yes, keep the sexists out.

Upvote • 
Avatar image for Fernin-Ker
Fernin-Ker

451

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

Here's this for a mighty concept, instead of focusing on maintaining some sort of social benchmark, why not hire people based on their TALENT and SKILL be they man or woman, instead of trying to meet some kind of gender quota.

Upvote • 
Avatar image for Spokker
Spokker

29

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@Fernin-Ker I would be okay with affirmative action if it were disclosed to the beneficiary of it. I am Hispanic and I went to a school that heavily recruits Latinos and often crows about the number of Hispanics who graduate. I'm wondering if I really earned my degree or if I was just pushed through as part of some social justice AA program. I'd like to know and then deal with it appropriately. If there's affirmative action in school but not in the workplace, that's a real problem when the beneficiaries of AA get into the job market and suddenly find they can't get a good job because the standards were lowered for them in college.

Upvote • 
Avatar image for Dragdar
Dragdar

448

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

This article !
This kind of 5th column backstabbing of white-males with a social engineering agenda is nothing less than expected from the main jew-media.

I guess if you're a white male you should just go flog yourself and die alone because you dont deserve anything and you're the EVIL race and you're women should hate you, bitch in your face, disrespect you, divorce you and leech of your finances forever !

Either we toughen up, take charge, muster the authority, or our sons and grandsons, raised by crazy single mothers, will get trampled 10 times more than we do now and have their dignity and hard work taken from them.

http://htmlimg4.scribdassets.com/6hvqqz4vuo21u4vo/images/29-8fbb8dcaf3.jpg

Upvote • 
Avatar image for Warlord_Irochi
Warlord_Irochi

4291

Forum Posts

0

Wiki Points

0

Followers

Reviews: 12

User Lists: 7

@Dragdar Ok that's it! no more drugs for you!

Upvote • 
Avatar image for Spokker
Spokker

29

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@Warlord_Irochi @Dragdar You should probably listen to what young white men have to say. They didn't create the patriarchy nor did they benefit from it, yet they are being blamed for it. It will instill bitter resentment in them and there will be mental health problems down the line.

Upvote • 
Avatar image for Spokker
Spokker

29

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@Warlord_Irochi Yes, yes, we have all taken diversity 101.

Upvote • 
Avatar image for Warlord_Irochi
Warlord_Irochi

4291

Forum Posts

0

Wiki Points

0

Followers

Reviews: 12

User Lists: 7

Edited By Warlord_Irochi

@Spokker @Warlord_Irochi @Dragdar This guy sees "young white men" in his equation. I just see humans being that may be worthy or not. That still, does not jutify ussing specific terms terms as "woman" bitch" "Jew" to re-affirm one's opinions.

So no, I'm not going to listen to some "young white man" that does not represent me with such words.

Signed: A young white man working in the games industry.

Upvote • 
Avatar image for Fernin-Ker
Fernin-Ker

451

Forum Posts

0

Wiki Points

0

Followers

Reviews: 2

User Lists: 0

@Dragdar


wat

Upvote • 
Avatar image for marco1k1
marco1k1

163

Forum Posts

0

Wiki Points

0

Followers

Reviews: 7

User Lists: 1

She's actually completely correct.

Upvote • 
Avatar image for ForceSkin
ForceSkin

43

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Sometimes I see people with female armour in Halo 4 and wonder if they are women or cross-dressers.

Upvote • 
Avatar image for danteswart
danteswart

25

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Yeah I love these sexism rants from gamespot.Always get people to talk... a lot. My opinion is that the sexism card is being overplayed just as much as the racism card. Here in my country we have a insurance company, for women, is their name. You can only join this insurance if you are a woman. Now that is allowed, but I can assure you, should someone start with a company that says you can only join if you are a man it would be an outrage, symbol of sexism blah blah. Even my wife says she is so tired of woman blaming sexism on everything, when here she has a way better chance than me of getting promoted etc etc. Do I complain... no. i don't care because I do what I can do and that is it. Hell of the four directors that is my bosses 3 of them are women. Do I scream sexism on that? No cause they are the best for the job, women or not. And yes, all our friends that are female, whom I asked if they wanted to go into game design etc said hell no, that is for nerds. So guess what, it is women's perception that must change, nothing to do with men. anyways that is just my opinion...

Upvote • 
Avatar image for Spokker
Spokker

29

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

@danteswart What's interesting to me is that women talk about equality, but when pieces of female privilege are broken down, they scream bloody murder. In Britain they have recently done away with insurance pricing based on gender after a ruling by the European Court of Justice. What is going to happen is that young men's premiums will fall by about 10% and young women's premiums will rise about 30%.

I happen to agree with statistical discrimination. If the statistics show that the average women is a safer driver, then they should reap the benefits of their behavior. But this is the face of equality without reason. It's coming for you.

Upvote • 
Avatar image for Lotus-Edge
Lotus-Edge

50513

Forum Posts

0

Wiki Points

0

Followers

Reviews: 0

User Lists: 0

Good, I suppose....

Upvote • 
Avatar image for fanaticsm
fanaticsm

90

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

she was paid by a male to say the above :P

Upvote • 
Avatar image for musalala
musalala

3131

Forum Posts

0

Wiki Points

0

Followers

Reviews: 1

User Lists: 0

So basically we were right all along there was a discussion( and I use the term lightly) and those of us who were pointing out that its not sexism thats keeping women out of gaming were denounced as sexist pigs from the land of male chauvinism.

Upvote •