For one. I know for a fact they make more money on selling gamecube hardware, than Wii hardware. Since the cost to make a gamecube is very cheap (It's 6 yr old technology). Wii is probably more than $200 to make.
Then they want you to have a gamecube so that you can get introduced to nintendo again or if you are curious to get into gaming but are afraid to spend big money so you get an introductory entry level console that has many great titles. In a few months when you get fond of all the wonderful Nintendo Characters, you will want to upgrade then anyways because you will want to find out what next gen is like. So in turn you will have just bought Nintendo's old technology and are a repeat customer all within few months/couple years.. Who can hold out long when there is a new console out anyways?
Ps. Twilight princess for Wii sucked because they made Link right handed. Left handers holler'.
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