According to Sony they are number one

"This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry. It's difficult to talk about Nintendo, because we don't look at their console as being a competitor. They're a different world, and we operate in our world - that's the kind of way I look at things. And with the Xbox - again, I can't come up with one word to fit. You need a word that describes something that lacks longevity." - Sony Computer Entertainment boss Kaz Hirai

What is the word that fits for the Xbox?

http://www.eurogamer.net/articles/hirai-were-the-official-industry-leader

Sony is cute.

In other words: "We are the number one because we don't count our competitors (who are actually beating us)"

I bet they are also number one in the handheld market... if they don't count the DS.

Or in the portable media player market,... if they don't count Apple.

Or in the TV market... if they don't count Philips, Sharp, Samsung or Panasonic.

Gotta love Sony.

"This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry. It's difficult to talk about Nintendo, because we don't look at their console as being a competitor. They're a different world, and we operate in our world - that's the kind of way I look at things. And with the Xbox - again, I can't come up with one word to fit. You need a word that describes something that lacks longevity." - Sony Computer Entertainment boss Kaz Hirai

What is the word that fits for the Xbox?

HarlockJC

Sometimes I wonder why any of these guys open their mouth.

"This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry. It's difficult to talk about Nintendo, because we don't look at their console as being a competitor. They're a different world, and we operate in our world - that's the kind of way I look at things. And with the Xbox - again, I can't come up with one word to fit. You need a word that describes something that lacks longevity." - Sony Computer Entertainment boss Kaz Hirai

HarlockJC

Meanwhile, in real world...

lol I wonder why he said that? :?_Brennan_

well sony at the moment has the system that has the largest life span, wii is a gamecube with motion sensors and the 360 is reaching the end of the road. the ps3 is not only a game system it is also a blue ray movie player and since blue ray won the movie wars this makes ps3 a two in one deal so sony does not have to make a new system since there's will survive for a while yet.hellsing6666666

[QUOTE="hellsing6666666"]well sony at the moment has the system that has the largest life span, wii is a gamecube with motion sensors and the 360 is reaching the end of the road. the ps3 is not only a game system it is also a blue ray movie player and since blue ray won the movie wars this makes ps3 a two in one deal so sony does not have to make a new system since there's will survive for a while yet.KingTuttle

It's tough to let go of those glory dayzzzz. :lol:

we operate in our world HarlockJC

"This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry. It's difficult to talk about Nintendo, because we don't look at their console as being a competitor. They're a different world, and we operate in our world - that's the kind of way I look at things. And with the Xbox - again, I can't come up with one word to fit. You need a word that describes something that lacks longevity." - Sony Computer Entertainment boss Kaz Hirai

What is the word that fits for the Xbox?

HarlockJC

Kaz Hirai - "So basically ignoring all facts we are still declaring ourselves winners and leading the industry despite being completely trounced at the end of 2008 when it comes to sales in both software and hardware. Its hard to talk about Nintendo because they are completely dominating the market in every region and breaking just about every record we've ever set with the Playstation 2 and its been out on the market just as long as the Playstation 3. Then its even harder to talk about Microsoft because they are also staying ahead of us and taking games we depended on in previous generations to sell our consoles. So keeping all that in mind, we've decided that they aren't competing with us since we came up with Bluray and the Cell processor which means we are leading the industry. If I had to describe the Playstation 3 in one word I guess I'd say "disillusionally awesome!" What? That's two words? No its not, cause we said so."

That is pretty much what I got from that. Is it still any surprise Sony is in last?

"This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry. It's difficult to talk about Nintendo, because we don't look at their console as being a competitor. They're a different world, and we operate in our world - that's the kind of way I look at things. And with the Xbox - again, I can't come up with one word to fit. You need a word that describes something that lacks longevity." - Sony Computer Entertainment boss Kaz Hirai

What is the word that fits for the Xbox?

HarlockJC

I live in that world, it's awesome, today I beat up Chuck Norris, then got a date with Jessica Simpsonand picked her up in my brand new million dollar hovercraft.

[QUOTE="KingTuttle"][QUOTE="hellsing6666666"]well sony at the moment has the system that has the largest life span, wii is a gamecube with motion sensors and the 360 is reaching the end of the road. the ps3 is not only a game system it is also a blue ray movie player and since blue ray won the movie wars this makes ps3 a two in one deal so sony does not have to make a new system since there's will survive for a while yet.Hockey_Slayer

[QUOTE="HarlockJC"]we operate in our world Ontain

Kaz said that? weres the link, i wana see this with my own two eyes :DGeneralmojo

"This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry. It's difficult to talk about Nintendo, because we don't look at their console as being a competitor. They're a different world, and we operate in our world - that's the kind of way I look at things. And with the Xbox - again, I can't come up with one word to fit. You need a word that describes something that lacks longevity." - Sony Computer Entertainment boss Kaz Hirai

KazHirai

This is the world we live in. The world of reality. This next world does not exist in reality.

sony just needs to keep their mouth shut.

How about a link to the article?Krigon

Sometimes I wonder why any of these guys open their mouth.

Hockey_Slayer

Well glad to see something confirmed. Hopefully most threads about who is No. 1 will start disappearing.Dystopian-X

The ps3 imo is the best system of the 3, uncoftunately its owned by the worst company, not sony, playstation, sony magages to advertise well for other products, but the ps3 is so badly marketed its pitiful...NinjaMunkey01

Now where Sony marketing is failing is on the games. Killzone 2 is coming out in 1 month and i see no marketing at all. I expect Sony to do a lousy job with marketing just like they have done previously with all of their PS3 titles.

In other words: "We are the number one because we don't count our competitors (who are actually beating us)"

I bet they are also number one in the handheld market... if they don't count the DS.

Or in the portable media player market,... if they don't count Apple.

Or in the TV market... if they don't count Philips, Sharp, Samsung or Panasonic.

Gotta love Sony.

IronBass

Granted, that is meaningless in terms of the present and future...but it is still a fact.

Guess they were serious with their "Live in your world, play in our's" slogan...Verge_6

Oh wow lol

well sony at the moment has the system that has the largest life span, wii is a gamecube with motion sensors and the 360 is reaching the end of the road. the ps3 is not only a game system it is also a blue ray movie player and since blue ray won the movie wars this makes ps3 a two in one deal so sony does not have to make a new system since there's will survive for a while yet.hellsing6666666

[QUOTE="NinjaMunkey01"]The ps3 imo is the best system of the 3, uncoftunately its owned by the worst company, not sony, playstation, sony magages to advertise well for other products, but the ps3 is so badly marketed its pitiful...Krigon

Now where Sony marketing is failing is on the games. Killzone 2 is coming out in 1 month and i see no marketing at all. I expect Sony to do a lousy job with marketing just like they have done previously with all of their PS3 titles.

They COULD change the price if they wanted to, their next revision of the ps3 is expected to make it so they dont lose money on the ps3, they only loose £50 per console at the moment... If they drop the price, they will do better, its silly how they thin great games alone will sell the console when their cheaper competitors are doing so much better...

Guess they were serious with their "Live in your world, play in our's" slogan...Verge_6

"This is not meant in terms of numbers, or who's got the biggest install base, or who's selling most in any particular week or month, but I'd like to think that we continue official leadership in this industry. It's difficult to talk about Nintendo, because we don't look at their console as being a competitor. They're a different world, and we operate in our world - that's the kind of way I look at things. And with the Xbox - again, I can't come up with one word to fit. You need a word that describes something that lacks longevity." - Sony Computer Entertainment boss Kaz Hirai

What is the word that fits for the Xbox?

http://www.eurogamer.net/articles/hirai-were-the-official-industry-leader

HarlockJC

The more I read that article, the more I got confused about what point he was trying to make...

You should include his other quotes from it, they're just as, if not more, bizarre, at least to me...