Clearly Arenanet knew this, the game has barely any lasting appeal and is a huge massive grind with generic mmo gameplay.
Just because the game is done a bit differently doesn't mean it's better, heart quest are nothing more but NPC's replaced by a heart shaped icon on the map saying go collect 10 eggs, go kill 10 rabbits, and so on.
Once the lower level zones become empty due to everyone leveling up, it's going to be a tough ride for any new players trying to level up in barren zones.
Pretty much if this game had a subcritpion fee, it'd be dead already.
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