PS3 sold 56 milions already - 360s year head start nullified finally?

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Allthishate

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#151 Allthishate
Member since 2009 • 1879 Posts
[QUOTE="waltefmoney"]

[QUOTE="insomnia37"] Sure, that 1.1 million sales gap sure seals the deal for the 360. loltormentos

It's 2.1. People really need to stop trusting random thread titles so easily.

Why 2.1.? The PS3 has 56 million and MS announced just a week and half ago 57.6 million. So basically the advantage is 1.6 going by official numbers.

mate if u want to spew your @%@^ as usual at least get the numbers right .. again and again u come on this forum for the purpose of kicking the 360 to the ground by using miss information . /sigh
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Allthishate

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#152 Allthishate
Member since 2009 • 1879 Posts
[QUOTE="waltefmoney"]

[QUOTE="tormentos"]Why 2.1.? The PS3 has 56 million and MS announced just a week and half ago 57.6 million. So basically the advantage is 1.6 going by official numbers.tormentos

No, the PS3 has 55.5 million announced.

Did not see that link,but doesn't make much difference from 1.6 to 2.1 basically half a million units,but it does show the lead is shrinking by more than 1 million a year,last year the lead was 3.5 million or more.

Half a million units is a big deal if it was 1k-2k units the ya fine not a big deal . plz Use facts and not random @%@^ to bash the 360 at least.
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tormentos

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#153 tormentos
Member since 2003 • 33793 Posts
[QUOTE="Allthishate"] Half a million units is a big deal if it was 1k-2k units the ya fine not a big deal . plz Use facts and not random @%@^ to bash the 360 at least.

Did you read my last post where i say i have no read the link Walter post.? lol Half a million units is nothing the PS3 has out sold the 360 by close to 1 million already in this 10 last months,last generation was won by more than 125 million units,half a million units is nothing.
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Blaze-Agent

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#154 Blaze-Agent
Member since 2010 • 1951 Posts

[QUOTE="waltefmoney"]

[QUOTE="insomnia37"] Sure, that 1.1 million sales gap sure seals the deal for the 360. loltormentos

It's 2.1. People really need to stop trusting random thread titles so easily.

Why 2.1.? The PS3 has 56 million and MS announced just a week and half ago 57.6 million. So basically the advantage is 1.6 going by official numbers.

sony has 55.5 million. not 56

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Blaze-Agent

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#155 Blaze-Agent
Member since 2010 • 1951 Posts

[QUOTE="Allthishate"] Half a million units is a big deal if it was 1k-2k units the ya fine not a big deal . plz Use facts and not random @%@^ to bash the 360 at least. tormentos
Did you read my last post where i say i have no read the link Walter post.? lol Half a million units is nothing the PS3 has out sold the 360 by close to 1 million already in this 10 last months,last generation was won by more than 125 million units,half a million units is nothing.

Every generation starts with a Zero. ps2 (from 2005)has sold as much as ps3 and 360 has this gen. does that mean sony has lost marketshare? This is not to bash you. But the ps2 is still selling very very well. Sony as far as cponsoles go still have the most marketshare since ps2 and ps3 still sell. But Fanboys will always over look that.

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Seiki_sands

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#156 Seiki_sands
Member since 2003 • 1973 Posts

[QUOTE="tormentos"][QUOTE="Allthishate"] Half a million units is a big deal if it was 1k-2k units the ya fine not a big deal . plz Use facts and not random @%@^ to bash the 360 at least. Blaze-Agent

Did you read my last post where i say i have no read the link Walter post.? lol Half a million units is nothing the PS3 has out sold the 360 by close to 1 million already in this 10 last months,last generation was won by more than 125 million units,half a million units is nothing.

Every generation starts with a Zero. ps2 (from 2005)has sold as much as ps3 and 360 has this gen. does that mean sony has lost marketshare? This is not to bash you. But the ps2 is still selling very very well. Sony as far as cponsoles go still have the most marketshare since ps2 and ps3 still sell. But Fanboys will always over look that.

Not exactly overlooking...

If they note PS2 as being strictly in competition with last generation hardware, it makes its domination of that generation even more impressive.

If they acknowledge it is as a current generation console because its still supported than it makes Sony look better this generation. Either way, Sony is still getting credit for its phenomenal success.

The overlap of best selling hardware from a previous generation outselling the new stuff is the norm, not the exception. The GBA outsold the DS and PSP initially, and the Super Nintendo outsold the PS1 and SAT initially.

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Blaze-Agent

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#157 Blaze-Agent
Member since 2010 • 1951 Posts

[QUOTE="Blaze-Agent"]

[QUOTE="tormentos"] Did you read my last post where i say i have no read the link Walter post.? lol Half a million units is nothing the PS3 has out sold the 360 by close to 1 million already in this 10 last months,last generation was won by more than 125 million units,half a million units is nothing.Seiki_sands

Every generation starts with a Zero. ps2 (from 2005)has sold as much as ps3 and 360 has this gen. does that mean sony has lost marketshare? This is not to bash you. But the ps2 is still selling very very well. Sony as far as cponsoles go still have the most marketshare since ps2 and ps3 still sell. But Fanboys will always over look that.

Not exactly overlooking...

If they note PS2 as being strictly in competition with last generation hardware, it makes its domination of that generation even more impressive.

If they acknowledge it is as a current generation console because its still supported than it makes Sony look better this generation. Either way, Sony is still getting credit for its phenomenal success.

The overlap of best selling hardware from a previous generation outselling the new stuff is the norm, not the exception. The GBA outsold the DS and PSP initially, and the Super Nintendo outsold the PS1 and SAT initially.

but not so far into the new generation

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blackace

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#158 blackace
Member since 2002 • 23576 Posts

Head start doesn't count for much when the Xbox 360 doesn't sell in Japan.

Everyone knows the Japanese rarely buy foreign products. Microsoft have tried to crack Japan but haven't really got anywhere.

Consequently Sony was always going to catch up provided they came close to matching 360 sales in NA and EU.

CwlHeddwyn
True, but they have increased sales in Japan compared to last generation. It looks like they will triple the sames of the original Xbox in Japan before this generation is over. I would say that is some good progress. Sony was going to catch up mainly because one their price dropped to a reasonable cost, all Japanese gamers were going to run out and buy it. Meantime, Microsoft could drop the price of the XBox 360 to $50 in Japan and they still wouldn't go crazy trying to buy it. Japanese games don't like American game consoles. It's that simple. i believe the majority of 360 sales in Japan are probably by Westerners living in Japan. As for PS3 catching up; yes they are, but they are still a few million away. Any figures shown are shipped, not actual sales to consumers. I still expect Microsoft to drop the price of the XBox 360 this year before Black Friday. Expect an announcement by Nov 21st.
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blackace

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#159 blackace
Member since 2002 • 23576 Posts

[QUOTE="tormentos"][QUOTE="Allthishate"] Half a million units is a big deal if it was 1k-2k units the ya fine not a big deal . plz Use facts and not random @%@^ to bash the 360 at least. Blaze-Agent

Did you read my last post where i say i have no read the link Walter post.? lol Half a million units is nothing the PS3 has out sold the 360 by close to 1 million already in this 10 last months,last generation was won by more than 125 million units,half a million units is nothing.

Every generation starts with a Zero. ps2 (from 2005)has sold as much as ps3 and 360 has this gen. does that mean sony has lost marketshare? This is not to bash you. But the ps2 is still selling very very well. Sony as far as cponsoles go still have the most marketshare since ps2 and ps3 still sell. But Fanboys will always over look that.

When we talk about market shares, we talk about current generation and not last generation. It's irrelevant how well the PS2 is selling now. If we cares about previous generation then you would have to bring the NES, SNES, N64, Gamecube, Genesis, Saturn, Dreamcast, etc into it. They aren't part of this generation, so no one cares. Sony has lost a substantial amount of market shares to Nintendo and Microsoft this generation. The PS3 and PSP are both dead last against their competition. At the rate they are going, they have no chance of finishing 1st.
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WarTornRuston

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#160 WarTornRuston
Member since 2011 • 2712 Posts

This late in the game it doesn't even matter. The truth is the PS3 will probably be considered a failure by Sony unless they used it to get out Blu-ray players. And Microsoft basically took half of the PS2 fans. Microsoft came in second place this gen. Right after Nintendo.

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todd2r

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#161 todd2r
Member since 2009 • 2615 Posts
[QUOTE="tormentos"][QUOTE="Allthishate"] Half a million units is a big deal if it was 1k-2k units the ya fine not a big deal . plz Use facts and not random @%@^ to bash the 360 at least.

Did you read my last post where i say i have no read the link Walter post.? lol Half a million units is nothing the PS3 has out sold the 360 by close to 1 million already in this 10 last months,last generation was won by more than 125 million units,half a million units is nothing.

I hope for your sake the ps3 wins. You seem to be really invested in it.
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Allthishate

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#162 Allthishate
Member since 2009 • 1879 Posts
[QUOTE="todd2r"][QUOTE="tormentos"][QUOTE="Allthishate"] Half a million units is a big deal if it was 1k-2k units the ya fine not a big deal . plz Use facts and not random @%@^ to bash the 360 at least.

Did you read my last post where i say i have no read the link Walter post.? lol Half a million units is nothing the PS3 has out sold the 360 by close to 1 million already in this 10 last months,last generation was won by more than 125 million units,half a million units is nothing.

I hope for your sake the ps3 wins. You seem to be really invested in it.

^^. im guessing Kas gave him alot of preference stock options XD XDDXDDXDXDXDXDXDX
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Blaze-Agent

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#163 Blaze-Agent
Member since 2010 • 1951 Posts

[QUOTE="Blaze-Agent"]

[QUOTE="tormentos"] Did you read my last post where i say i have no read the link Walter post.? lol Half a million units is nothing the PS3 has out sold the 360 by close to 1 million already in this 10 last months,last generation was won by more than 125 million units,half a million units is nothing.blackace

Every generation starts with a Zero. ps2 (from 2005)has sold as much as ps3 and 360 has this gen. does that mean sony has lost marketshare? This is not to bash you. But the ps2 is still selling very very well. Sony as far as cponsoles go still have the most marketshare since ps2 and ps3 still sell. But Fanboys will always over look that.

When we talk about market shares, we talk about current generation and not last generation. It's irrelevant how well the PS2 is selling now. If we cares about previous generation then you would have to bring the NES, SNES, N64, Gamecube, Genesis, Saturn, Dreamcast, etc into it. They aren't part of this generation, so no one cares. Sony has lost a substantial amount of market shares to Nintendo and Microsoft this generation. The PS3 and PSP are both dead last against their competition. At the rate they are going, they have no chance of finishing 1st.

you just shot yourself in the foot. why bring marketshare from last generation of consoles into the latest one? At the begginning of every generation. Everyone starts at Zero. Thanks for making my point clearer indirectly. i repear, everyone starts at zero. Thanks though for helping me.:)

You set yourself up.

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Blaze-Agent

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#164 Blaze-Agent
Member since 2010 • 1951 Posts

[QUOTE="CwlHeddwyn"]

Head start doesn't count for much when the Xbox 360 doesn't sell in Japan.

Everyone knows the Japanese rarely buy foreign products. Microsoft have tried to crack Japan but haven't really got anywhere.

Consequently Sony was always going to catch up provided they came close to matching 360 sales in NA and EU.

blackace

True, but they have increased sales in Japan compared to last generation. It looks like they will triple the sames of the original Xbox in Japan before this generation is over. I would say that is some good progress. Sony was going to catch up mainly because one their price dropped to a reasonable cost, all Japanese gamers were going to run out and buy it. Meantime, Microsoft could drop the price of the XBox 360 to $50 in Japan and they still wouldn't go crazy trying to buy it. Japanese games don't like American game consoles. It's that simple. i believe the majority of 360 sales in Japan are probably by Westerners living in Japan. As for PS3 catching up; yes they are, but they are still a few million away. Any figures shown are shipped, not actual sales to consumers. I still expect Microsoft to drop the price of the XBox 360 this year before Black Friday. Expect an announcement by Nov 21st.

you seem really hurt by the fact that microsoft is losing ground. get used to it man. Soak up the tears. Its not that big of a deal.

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Seiki_sands

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#165 Seiki_sands
Member since 2003 • 1973 Posts

[QUOTE="tormentos"][QUOTE="Allthishate"] Half a million units is a big deal if it was 1k-2k units the ya fine not a big deal . plz Use facts and not random @%@^ to bash the 360 at least. todd2r
Did you read my last post where i say i have no read the link Walter post.? lol Half a million units is nothing the PS3 has out sold the 360 by close to 1 million already in this 10 last months,last generation was won by more than 125 million units,half a million units is nothing.

I hope for your sake the ps3 wins. You seem to be really invested in it.

Either way, even if the PS3 crawls out of last place anyone would rightly say then, what they should say now...

"The PS3 and 360 sold similar numbers in generation 7, with the PS3 having strength in Japan, the 360 having strength in America, and with MS seeing large market share increases in all territories, but still not coming to parity with Sony in Europe."

The appropriateness of that statement won't change the day the PS3 takes over 2nd place and it won't ever change. I suspect the PS3 will take over since Sony has more strength in the smaller trailing markets in Asia and elsewhere than MS, so presumably it will see sales trickle in for years, but of course if the day doesn't come before the next generation hits no one will care around here.

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todd2r

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#166 todd2r
Member since 2009 • 2615 Posts
[QUOTE="Allthishate"][QUOTE="todd2r"][QUOTE="tormentos"] Did you read my last post where i say i have no read the link Walter post.? lol Half a million units is nothing the PS3 has out sold the 360 by close to 1 million already in this 10 last months,last generation was won by more than 125 million units,half a million units is nothing.

I hope for your sake the ps3 wins. You seem to be really invested in it.

^^. im guessing Kas gave him alot of preference stock options XD XDDXDDXDXDXDXDXDX

Lol. Maybe that's it. I feel bad for the guy. I hope he doesn't hurt himself. There's plenty of great stuff to play.
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masiisam

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#167 masiisam
Member since 2003 • 5723 Posts

[QUOTE="blackace"][QUOTE="Blaze-Agent"]

Every generation starts with a Zero. ps2 (from 2005)has sold as much as ps3 and 360 has this gen. does that mean sony has lost marketshare? This is not to bash you. But the ps2 is still selling very very well. Sony as far as cponsoles go still have the most marketshare since ps2 and ps3 still sell. But Fanboys will always over look that.

Blaze-Agent

When we talk about market shares, we talk about current generation and not last generation. It's irrelevant how well the PS2 is selling now. If we cares about previous generation then you would have to bring the NES, SNES, N64, Gamecube, Genesis, Saturn, Dreamcast, etc into it. They aren't part of this generation, so no one cares. Sony has lost a substantial amount of market shares to Nintendo and Microsoft this generation. The PS3 and PSP are both dead last against their competition. At the rate they are going, they have no chance of finishing 1st.

you just shot yourself in the foot. why bring marketshare from last generation of consoles into the latest one? At the begginning of every generation. Everyone starts at Zero. Thanks for making my point clearer indirectly. i repear, everyone starts at zero. Thanks though for helping me.:)

You set yourself up.

How else do you gauge market share in an industry that resets each time new hardware is released?

PSD has to be used to gauge the performance of the "current" market trends and the success/or failure of the product assortment.

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Blaze-Agent

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#168 Blaze-Agent
Member since 2010 • 1951 Posts

[QUOTE="Blaze-Agent"]

[QUOTE="blackace"] When we talk about market shares, we talk about current generation and not last generation. It's irrelevant how well the PS2 is selling now. If we cares about previous generation then you would have to bring the NES, SNES, N64, Gamecube, Genesis, Saturn, Dreamcast, etc into it. They aren't part of this generation, so no one cares. Sony has lost a substantial amount of market shares to Nintendo and Microsoft this generation. The PS3 and PSP are both dead last against their competition. At the rate they are going, they have no chance of finishing 1st. masiisam

you just shot yourself in the foot. why bring marketshare from last generation of consoles into the latest one? At the begginning of every generation. Everyone starts at Zero. Thanks for making my point clearer indirectly. i repear, everyone starts at zero. Thanks though for helping me.:)

You set yourself up.

How else do you gauge market share in an industry that resets each time new hardware is released?

PSD has to be used to gauge the performance of the "current" market trends and the success/or failure of the product assortment.

and by what metric do we go by gauging whats a success or failure? Marketshare does not carry over from generation to generation. Its just pointless. you ask how you gauge marketshare? you gauge it by whats you see right now. Ps2 domination and that marketshare left with that era of consoles. ps3, 360 and Wii all started from 0. thats the only way it could ever make sense. (i think the whole marketshare thing is a convulted mess that makes no sense).

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ianuilliam

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#169 ianuilliam
Member since 2006 • 4955 Posts

Poor Sony, going from the highest selling console of all time to last place. Takes a lot of creativity and imagination to try and spin that into a positive light. Bravo sir, bravo. HoolaHoopMan
Hmm... I feel like a challenge, let's see if I can do it... PS3 has sold 55.5 million after 20 quarters, having the highest base buy-in price of any console on the market the entire time. 360 sold 44.5 million after 20 quarters, with 4 quarters of being the ONLY "next-gen" console on the market, and having either the cheapest or second cheapest base buy-in price. Bravo Sony, indeed. You'd think an extra year plus a lower price wouldhave given 360 a commanding lead, like the PS2's last gen... Instead, it's down to 2 million, with PS3 gaining by over 2 million a year for the past few years. Actually, that didn't take much creativity or imagination at all.

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masiisam

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#170 masiisam
Member since 2003 • 5723 Posts

[QUOTE="masiisam"]

[QUOTE="Blaze-Agent"]

you just shot yourself in the foot. why bring marketshare from last generation of consoles into the latest one? At the begginning of every generation. Everyone starts at Zero. Thanks for making my point clearer indirectly. i repear, everyone starts at zero. Thanks though for helping me.:)

You set yourself up.

Blaze-Agent

How else do you gauge market share in an industry that resets each time new hardware is released?

PSD has to be used to gauge the performance of the "current" market trends and the success/or failure of the product assortment.

and by what metric do we go by gauging whats a success or failure? Marketshare does not carry over from generation to generation. Its just pointless. you ask how you gauge marketshare? you gauge it by whats you see right now. Ps2 domination and that marketshare left with that era of consoles. ps3, 360 and Wii all started from 0. thats the only way it could ever make sense. (i think the whole marketshare thing is a convulted mess that makes no sense).

I understand where you're coming from but it's far cry to say it's pointless..Maybe here in SW..but outside these walls of fanboys and meaningless conversations marketshare has just as much importance, if not more than unit sales. As I said it has to be used to gauge current market trends and position in the market place. As a company that wants to be successful you can't just "reset the clock". That data is used for everything... Budgets, marketing, manufacturing, margins, cost of capital etc…Name it and is has to be used.


A corporation such as Sony has to answer to shareholders. That corporation needs to provide confidence (among many other things) to those shareholders as well as new investors that "this is why you need to have your money vested with us".Im sorry, but there isn't one holder that hasn't asked the question to themselves. Sony had Ex.80% market share 6 years ago and now it's down to Ex.30%. Why did it go down?..who gained the most? and is MY money where it should be.


You asked the question "by what metric do we go by gauging whats a success or failure? "
50M in unit sales.. of anything.. is clearly a success, but that's a short sided perception. Especially when your predecessor had roughly double that amount given the same time frame.

Corporate will want to know the what.. why.. and how are there not more sales and what needs to be done to capture more market share back
Those questions are certainly asked in the round tables deep in Sony. If they didn't have them.. they simply wouldn't be around.

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Snakemaster9

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#171 Snakemaster9
Member since 2010 • 1420 Posts

I have stocks in Sony so you know..:cool:

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Riverwolf007

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#172 Riverwolf007
Member since 2005 • 26023 Posts

the ps3, best selling console in third place for the fifth consecutive year. :P

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Austindro

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#173 Austindro
Member since 2011 • 856 Posts

I like how cows are saying that fanboys were saying the ps3 was never going to catch the 360. Bc I remember since the launch of the ps3 cows were saying sony was going to destroy MS. Every year we had predictions the ps3 was going to overtake the 360; when it finally does happen it will not even matter to the real world. MS beat sony this gen, Nintendo beat both and PC will always be the best.

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sethman410

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#175 sethman410
Member since 2008 • 2967 Posts
Thanks to metal gear solid 4, the gap is only about 1.5 million. Without it, it would probably be at around 3-4 million.
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ianuilliam

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#176 ianuilliam
Member since 2006 • 4955 Posts

[QUOTE="Blaze-Agent"]

[QUOTE="masiisam"]

How else do you gauge market share in an industry that resets each time new hardware is released?

PSD has to be used to gauge the performance of the "current" market trends and the success/or failure of the product assortment.

masiisam

and by what metric do we go by gauging whats a success or failure? Marketshare does not carry over from generation to generation. Its just pointless. you ask how you gauge marketshare? you gauge it by whats you see right now. Ps2 domination and that marketshare left with that era of consoles. ps3, 360 and Wii all started from 0. thats the only way it could ever make sense. (i think the whole marketshare thing is a convulted mess that makes no sense).

I understand where you're coming from but it's far cry to say it's pointless..Maybe here in SW..but outside these walls of fanboys and meaningless conversations marketshare has just as much importance, if not more than unit sales. As I said it has to be used to gauge current market trends and position in the market place. As a company that wants to be successful you can't just "reset the clock". That data is used for everything... Budgets, marketing, manufacturing, margins, cost of capital etc…Name it and is has to be used.


A corporation such as Sony has to answer to shareholders. That corporation needs to provide confidence (among many other things) to those shareholders as well as new investors that "this is why you need to have your money vested with us".Im sorry, but there isn't one holder that hasn't asked the question to themselves. Sony had Ex.80% market share 6 years ago and now it's down to Ex.30%. Why did it go down?..who gained the most? and is MY money where it should be.


You asked the question "by what metric do we go by gauging whats a success or failure? "
50M in unit sales.. of anything.. is clearly a success, but that's a short sided perception. Especially when your predecessor had roughly double that amount given the same time frame.

Corporate will want to know the what.. why.. and how are there not more sales and what needs to be done to capture more market share back
Those questions are certainly asked in the round tables deep in Sony. If they didn't have them.. they simply wouldn't be around.

Marketshare in the real world is usually looked at as an annual or quarterly thing. You compare how many units a company sold versus the total number of units sold of similar products. Comparing the growth or loss of marketshare from one year or quarter to the next gives a metric for how effective your marketing is. Syaing Sony lost marketshare because there aren't as many PS3's sold from 2006-2011 as there are PS2s sold from 2000-2011 isn't remotely how the word is used in the real world.

Here's an example. I'm ignoring Wii and PS2, because I don't have their quarterly sales figures in front of me, so assuming PS3 + 360 = the entire market: In Q3 2010 (Jul-Sep), 360 sold 2.8 million and PS3 sold 3.5 million. 360 had a 44.4% marketshare of home consoles that quarter (again, assuming only PS3 and 360 existed). In Q3 2011, 360 sold 2.3 million and PS3 sold 3.7 million. 360 had a 38.3% marketshare of home consoles for that quarter. 360 experienced a drop in marketshare for Q3, year-over-year, of 6.1%.

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masiisam

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#177 masiisam
Member since 2003 • 5723 Posts

[QUOTE="masiisam"]

[QUOTE="Blaze-Agent"]

and by what metric do we go by gauging whats a success or failure? Marketshare does not carry over from generation to generation. Its just pointless. you ask how you gauge marketshare? you gauge it by whats you see right now. Ps2 domination and that marketshare left with that era of consoles. ps3, 360 and Wii all started from 0. thats the only way it could ever make sense. (i think the whole marketshare thing is a convulted mess that makes no sense).

ianuilliam

I understand where you're coming from but it's far cry to say it's pointless..Maybe here in SW..but outside these walls of fanboys and meaningless conversations marketshare has just as much importance, if not more than unit sales. As I said it has to be used to gauge current market trends and position in the market place. As a company that wants to be successful you can't just "reset the clock". That data is used for everything... Budgets, marketing, manufacturing, margins, cost of capital etc…Name it and is has to be used.


A corporation such as Sony has to answer to shareholders. That corporation needs to provide confidence (among many other things) to those shareholders as well as new investors that "this is why you need to have your money vested with us".Im sorry, but there isn't one holder that hasn't asked the question to themselves. Sony had Ex.80% market share 6 years ago and now it's down to Ex.30%. Why did it go down?..who gained the most? and is MY money where it should be.


You asked the question "by what metric do we go by gauging whats a success or failure? "
50M in unit sales.. of anything.. is clearly a success, but that's a short sided perception. Especially when your predecessor had roughly double that amount given the same time frame.

Corporate will want to know the what.. why.. and how are there not more sales and what needs to be done to capture more market share back
Those questions are certainly asked in the round tables deep in Sony. If they didn't have them.. they simply wouldn't be around.

Marketshare in the real world is usually looked at as an annual or quarterly thing. You compare how many units a company sold versus the total number of units sold of similar products. Comparing the growth or loss of marketshare from one year or quarter to the next gives a metric for how effective your marketing is. Syaing Sony lost marketshare because there aren't as many PS3's sold from 2006-2011 as there are PS2s sold from 2000-2011 isn't remotely how the word is used in the real world.

Here's an example. I'm ignoring Wii and PS2, because I don't have their quarterly sales figures in front of me, so assuming PS3 + 360 = the entire market: In Q3 2010 (Jul-Sep), 360 sold 2.8 million and PS3 sold 3.5 million. 360 had a 44.4% marketshare of home consoles that quarter (again, assuming only PS3 and 360 existed). In Q3 2011, 360 sold 2.3 million and PS3 sold 3.7 million. 360 had a 38.3% marketshare of home consoles for that quarter. 360 experienced a drop in marketshare for Q3, year-over-year, of 6.1%.

I disagree the term is ONLY used in the scope of comparative alternates in the market place in that current time frame (Monthly figures are the most common). Business is not lost or gained in 3 month periods and history plays a larger role in quantifying the net results of all operations. Where we are effective and where we need to improve takes history and while the "clock" resets the history of a predecessor IE Sales targets/market share define a path.

Market share is certainly used (among other things) to define say forecasted new unit sales. If no history is in place because of a superseded SKU, projections take into account current market share and market position of the company. That's simply from an operational standpoint.

Now from an investors standpoint the term is also used in somewhat the same context. Current comparative alternatives in the market place AND history of market share.I simply cant imagine looking at an option …not viewing the trend of a company that had substantial market share loss and not asking the very questions I mentioned before.

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Rockman999

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#178 Rockman999
Member since 2005 • 7507 Posts

Huh, the Wii had no issue at all with the head start 360 had. :o It must be that the PS3 is just inferior to the Wii ? :twisted:

Anyway, here comes my patented response to this matter...

SecretPolice

Lol man I love that movie, it's the only BD movie I have and that's cause it came with my PS3.

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#179 DAZZER7
Member since 2004 • 2422 Posts

[QUOTE="HoolaHoopMan"]Poor Sony, going from the highest selling console of all time to last place. Takes a lot of creativity and imagination to try and spin that into a positive light. Bravo sir, bravo. ianuilliam

Hmm... I feel like a challenge, let's see if I can do it... PS3 has sold 55.5 million after 20 quarters, having the highest base buy-in price of any console on the market the entire time. 360 sold 44.5 million after 20 quarters, with 4 quarters of being the ONLY "next-gen" console on the market, and having either the cheapest or second cheapest base buy-in price. Bravo Sony, indeed. You'd think an extra year plus a lower price wouldhave given 360 a commanding lead, like the PS2's last gen... Instead, it's down to 2 million, with PS3 gaining by over 2 million a year for the past few years. Actually, that didn't take much creativity or imagination at all.

Hmm you're listing the disadvantages Sony had to over come and the advantages MS had, but thats not the full story, Sony launched their console off the back of a huge brand name in Playstation, think about that for a second, it was always going to be very tough for a similar console to compete with the Playstation brand. So yeah Xbox had a 4Q headstart...PS3 had the 100m existing PS2 owners!

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#180 ianuilliam
Member since 2006 • 4955 Posts

[QUOTE="ianuilliam"]

[QUOTE="HoolaHoopMan"]Poor Sony, going from the highest selling console of all time to last place. Takes a lot of creativity and imagination to try and spin that into a positive light. Bravo sir, bravo. DAZZER7

Hmm... I feel like a challenge, let's see if I can do it... PS3 has sold 55.5 million after 20 quarters, having the highest base buy-in price of any console on the market the entire time. 360 sold 44.5 million after 20 quarters, with 4 quarters of being the ONLY "next-gen" console on the market, and having either the cheapest or second cheapest base buy-in price. Bravo Sony, indeed. You'd think an extra year plus a lower price wouldhave given 360 a commanding lead, like the PS2's last gen... Instead, it's down to 2 million, with PS3 gaining by over 2 million a year for the past few years. Actually, that didn't take much creativity or imagination at all.

Hmm you're listing the disadvantages Sony had to over come and the advantages MS had, but thats not the full story, Sony launched their console off the back of a huge brand name in Playstation, think about that for a second, it was always going to be very tough for a similar console to compete with the Playstation brand. So yeah Xbox had a 4Q headstart...PS3 had the 100m existing PS2 owners!

The vast majority of those PS2 owners had no allegiance to Sony... It's not like Sony had 100m fanboys eager to buy the next PS no matter what. Of the 200m+ "next-gen" systems bought, the VAST majority made their choice based on some combination of price, availability, and actually comparing features/games... and not based on any kind of loyalty to a particular brand name. Being too impatient to wait another year when there was already a next gen console, or not wanting to take that $600 plunge for a PS3 when there were Wiis and 360s for $250-350are much bigger factors to most people than what the brandname on the box is... so yeah, the fact that PS3 has outsold 360 the pretty much the entirety of its life, despite those issues is a positive, and testament to the fact that it is actually a great console, with great games and features consumers are interested in.

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ianuilliam

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#181 ianuilliam
Member since 2006 • 4955 Posts

[QUOTE="ianuilliam"]

[QUOTE="masiisam"]

I understand where you're coming from but it's far cry to say it's pointless..Maybe here in SW..but outside these walls of fanboys and meaningless conversations marketshare has just as much importance, if not more than unit sales. As I said it has to be used to gauge current market trends and position in the market place. As a company that wants to be successful you can't just "reset the clock". That data is used for everything... Budgets, marketing, manufacturing, margins, cost of capital etc…Name it and is has to be used.


A corporation such as Sony has to answer to shareholders. That corporation needs to provide confidence (among many other things) to those shareholders as well as new investors that "this is why you need to have your money vested with us".Im sorry, but there isn't one holder that hasn't asked the question to themselves. Sony had Ex.80% market share 6 years ago and now it's down to Ex.30%. Why did it go down?..who gained the most? and is MY money where it should be.


You asked the question "by what metric do we go by gauging whats a success or failure? "
50M in unit sales.. of anything.. is clearly a success, but that's a short sided perception. Especially when your predecessor had roughly double that amount given the same time frame.

Corporate will want to know the what.. why.. and how are there not more sales and what needs to be done to capture more market share back
Those questions are certainly asked in the round tables deep in Sony. If they didn't have them.. they simply wouldn't be around.

masiisam

Marketshare in the real world is usually looked at as an annual or quarterly thing. You compare how many units a company sold versus the total number of units sold of similar products. Comparing the growth or loss of marketshare from one year or quarter to the next gives a metric for how effective your marketing is. Syaing Sony lost marketshare because there aren't as many PS3's sold from 2006-2011 as there are PS2s sold from 2000-2011 isn't remotely how the word is used in the real world.

Here's an example. I'm ignoring Wii and PS2, because I don't have their quarterly sales figures in front of me, so assuming PS3 + 360 = the entire market: In Q3 2010 (Jul-Sep), 360 sold 2.8 million and PS3 sold 3.5 million. 360 had a 44.4% marketshare of home consoles that quarter (again, assuming only PS3 and 360 existed). In Q3 2011, 360 sold 2.3 million and PS3 sold 3.7 million. 360 had a 38.3% marketshare of home consoles for that quarter. 360 experienced a drop in marketshare for Q3, year-over-year, of 6.1%.

I disagree the term is ONLY used in the scope of comparative alternates in the market place in that current time frame (Monthly figures are the most common). Business is not lost or gained in 3 month periods and history plays a larger role in quantifying the net results of all operations. Where we are effective and where we need to improve takes history and while the "clock" resets the history of a predecessor IE Sales targets/market share define a path.

Market share is certainly used (among other things) to define say forecasted new unit sales. If no history is in place because of a superseded SKU, projections take into account current market share and market position of the company. That's simply from an operational standpoint.

Now from an investors standpoint the term is also used in somewhat the same context. Current comparative alternatives in the market place AND history of market share.I simply cant imagine looking at an option …not viewing the trend of a company that had substantial market share loss and not asking the very questions I mentioned before.

From an investors standpoint, it doesn't matter that the PS2 is last gen, its still a chunk of the CURRENT market... and actually, an attractive chunk, since it's dirt cheap to make, so its almost pure profit. So from that standpoint of looking at the cumulative market since 2005, Sony has sold 50 million PS2s, and 55 million PS3s...

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#182 DAZZER7
Member since 2004 • 2422 Posts

[QUOTE="DAZZER7"]

[QUOTE="ianuilliam"]Hmm... I feel like a challenge, let's see if I can do it... PS3 has sold 55.5 million after 20 quarters, having the highest base buy-in price of any console on the market the entire time. 360 sold 44.5 million after 20 quarters, with 4 quarters of being the ONLY "next-gen" console on the market, and having either the cheapest or second cheapest base buy-in price. Bravo Sony, indeed. You'd think an extra year plus a lower price wouldhave given 360 a commanding lead, like the PS2's last gen... Instead, it's down to 2 million, with PS3 gaining by over 2 million a year for the past few years. Actually, that didn't take much creativity or imagination at all.

ianuilliam

Hmm you're listing the disadvantages Sony had to over come and the advantages MS had, but thats not the full story, Sony launched their console off the back of a huge brand name in Playstation, think about that for a second, it was always going to be very tough for a similar console to compete with the Playstation brand. So yeah Xbox had a 4Q headstart...PS3 had the 100m existing PS2 owners!

The vast majority of those PS2 owners had no allegiance to Sony... It's not like Sony had 100m fanboys eager to buy the next PS no matter what. Of the 200m+ "next-gen" systems bought, the VAST majority made their choice based on some combination of price, availability, and actually comparing features/games... and not based on any kind of loyalty to a particular brand name. Being too impatient to wait another year when there was already a next gen console, or not wanting to take that $600 plunge for a PS3 when there were Wiis and 360s for $250-350are much bigger factors to most people than what the brandname on the box is... so yeah, the fact that PS3 has outsold 360 the pretty much the entirety of its life, despite those issues is a positive, and testament to the fact that it is actually a great console, with great games and features consumers are interested in.

Yeah you would be stupid to argue against Sony doing a great job in turning things around, what I'm also saying is that MS also did a great job in competing with the clear market leader in first place. No one wants to recognise that fact!

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#183 marklarmer
Member since 2004 • 3883 Posts

[QUOTE="DAZZER7"]

Hmm you're listing the disadvantages Sony had to over come and the advantages MS had, but thats not the full story, Sony launched their console off the back of a huge brand name in Playstation, think about that for a second, it was always going to be very tough for a similar console to compete with the Playstation brand. So yeah Xbox had a 4Q headstart...PS3 had the 100m existing PS2 owners!

ianuilliam

The vast majority of those PS2 owners had no allegiance to Sony... It's not like Sony had 100m fanboys eager to buy the next PS no matter what. Of the 200m+ "next-gen" systems bought, the VAST majority made their choice based on some combination of price, availability, and actually comparing features/games... and not based on any kind of loyalty to a particular brand name. Being too impatient to wait another year when there was already a next gen console, or not wanting to take that $600 plunge for a PS3 when there were Wiis and 360s for $250-350are much bigger factors to most people than what the brandname on the box is... so yeah, the fact that PS3 has outsold 360 the pretty much the entirety of its life, despite those issues is a positive, and testament to the fact that it is actually a great console, with great games and features consumers are interested in.

i'm going to just disagree with that, though its not hard seeing asthough you just made a load of generalizations with no evidence to back them up. If we take 2007 for example, the 360 obviously had price and games in its favour, it even had Halo 3 released that year, yet the PS3 still comfortably outsold it. you could argue people were buying the PS3 for games releasing in the near future, but what games? GT5? MGS4? Killzone 2? GOW3? how many people who brought a PS3 for those games would have done so because they enjoyed their previous installments on the PS1/2?

Are you suggesting Japans console sales have nothing to do with brand loyalty? :| they've gained like 4-5 million sales there and there's nothing MS could have done about it.

brand loyalty in gaming isn't just about the name on the box or an allegiance to the consoles manufacturer :| its the games and quality people associate with it from previous generations, especially at the start of a generation when a console offers little in terms games and is highly priced.

you seem desperate to make out the PS3 somehow had all the odds against it going into this gen, because you think it makes the console look like its done better, which also seems to be your main aim on SW, for some reason.

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#184 donalbane
Member since 2003 • 16383 Posts
Remember last gen when Xbox was a small blip and PS2s were everywhere? Considering that history, it's interesting that now Sony's big claim to fame is 'We've officially sold as many of our consoles as Microsoft!" How times change. Wonder who will be #1 next time.
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#185 xsubtownerx
Member since 2007 • 10705 Posts

the fact that a PLAYSTATION system is catching up to XBOX is a huge success alone.

Harisemo
No it isn't.. When Sony looks at their numbers for the PS1 and the PS2, there's no way they can put "success" and "PS3" in the same sentence.
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#186 ianuilliam
Member since 2006 • 4955 Posts

[QUOTE="ianuilliam"]

[QUOTE="DAZZER7"]

Hmm you're listing the disadvantages Sony had to over come and the advantages MS had, but thats not the full story, Sony launched their console off the back of a huge brand name in Playstation, think about that for a second, it was always going to be very tough for a similar console to compete with the Playstation brand. So yeah Xbox had a 4Q headstart...PS3 had the 100m existing PS2 owners!

marklarmer

The vast majority of those PS2 owners had no allegiance to Sony... It's not like Sony had 100m fanboys eager to buy the next PS no matter what. Of the 200m+ "next-gen" systems bought, the VAST majority made their choice based on some combination of price, availability, and actually comparing features/games... and not based on any kind of loyalty to a particular brand name. Being too impatient to wait another year when there was already a next gen console, or not wanting to take that $600 plunge for a PS3 when there were Wiis and 360s for $250-350are much bigger factors to most people than what the brandname on the box is... so yeah, the fact that PS3 has outsold 360 the pretty much the entirety of its life, despite those issues is a positive, and testament to the fact that it is actually a great console, with great games and features consumers are interested in.

i'm going to just disagree with that, though its not hard seeing asthough you just made a load of generalizations with no evidence to back them up. If we take 2007 for example, the 360 obviously had price and games in its favour, it even had Halo 3 released that year, yet the PS3 still comfortably outsold it. you could argue people were buying the PS3 for games releasing in the near future, but what games? GT5? MGS4? Killzone 2? GOW3? how many people who brought a PS3 for those games would have done so because they enjoyed their previous installments on the PS1/2?

Are you suggesting Japans console sales have nothing to do with brand loyalty? :|

brand loyalty in gaming isn't just about the name on the box or an allegiance to the consoles manufacturer :| its the games and quality people associate with it from previous generations, especially at the start of a generation when a console offers little in terms games and is highly priced.

you seem desperate to make out the PS3 somehow had all the odds against it going into this gen, because you think it makes the console look like its done better, which also seems to be your main aim on SW, for some reason.

I'd say Japan's sales have more to do with MS not understanding the Japanese market as well as Sony, and failing to appeal to Japanese gamers' interests as well as the PS3 did than just brand loyalty.

And I actually agree with you somewhat... about people looking at previous gens quality and games... I went with PS3 at launch by looking at Sony's track record of pumping out a lot more new quality first party IPs than the other guys, so I guessed that the PS3 would end up with more and better exclusives, and actually comparing features and prices (a 360 that had all the features I was interested in of that $600 PS3 would have cost me significantly more than $600). I wouldn't call that brand loyalty, especially not with the "blind fanboy" implication that that term has around here. It's making a decision based on the games and features... which is what I said.