[QUOTE="shungokustasu"][QUOTE="WeeWeeJumbo"][QUOTE="shungokustasu"]In order to be a consumer you must be a "purchaser" of that product. So, they saying they want to reach 1 billion 'purchaser'. Don't get it twisted, because you actually trying to justify someone saying 1billion consumers. Just think about it. It's totally ridiculous.thirstychainsaw
What? No, you've got it wrong. In order to be a consumer in any sense that relates to business, you must be a person who buys things. I am a consumer, but it doesn't mean I buy every product that's available; and I'm a consumer regardless of whether I buy Widget X from Company Z.
What's more, suppose 360's IPTV and DVR features really take off, and we start seeing multiple members of a household using it. Do you see how it could dramatically increase the number of people who can be called 360 users? I don't think MS will really reach even this goal--of having exposed a billion consumers to the use of its product--but I do think that it's a much more reasonable goal than trying to sell a billion units, which of course will never happen.
Now that you understand consumer buy things, How can you be a MS consumer? You know that people who buys MS products?
Your argument is missing the fact that he said reach instead of sell, no where in that whole speech does he mention selling that ridiculous number of consoles. Hell he doesn't even say they'll sell a billion games, he just says a billion people will play their games.
Or watch a show on their IPTV service. Or watch a downloaded HD movie. Ect. Ect. Enjoy your giant enemy crabs that really existed in ancient Japan.
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