you're a smart guy Stevo......why would you ignore what the PS3 did for Sony as a whole? It basically won them the BluRay vs HDDVD war.......to them it was worth sacrificing market share this gen, for some royalties in the long run.
The success of PS2 put them in a position where they had to take advantage of....they had to take the risk....Everyone laughed when Sony said that the PS3 will sale 5mil with no games, and as System Wars loved to sing back then "The PS3 HAD NO GAMEz" along the way passing 5mil in sales..lol.
If Sony was just a Game Company, then it would've been stupid for them to release a system using a new expensive disc format for a $600 console. In there mind everything thing they add to their systems is to sell something else down the road for the whole company.....or at least the opportunity for sales for the rest of the company (Samsung whooped them TV Wise).
If Microsoft releases a new system that will use BluRay like the rumors suggest....well Sony will be making money off of that as well. Market share starts at zero each gen....if Sony releases the PS4 at the same time as the MS 720, then they will have a very good chance at reclaiming market share.
Afrikanxl
I wouldn't say I ignored it, I merely gave a quick generalization of what Sony expected--a la quite the financial disappointment, and quite the marketshare disappointment. If Sony were to do it over again, I doubt they would have taken the same route because of the large financial investment and the poor return (the world economy taking a sh*t also played a key role to be fair). Again, it's not unusual for Sony to put their weight behind a new media format... the list of failures behind Sony is a healthy amount so I am sure they are pleased a diamond managed to come out of all the sh*t.
The idea of Sony "making" money off of Blu-ray sounds rather silly as Blu-ray was a collaborative effort, and uses codecs (some even owned by Microsoft itself) across a variety of venues. It's sort of how it's somehow ownage that Sony has it's own brand of computers and recommends Microsoft software. All in all, it's rather silly to dive into that business.
Edit: I'm excited to see the benefits of Blu-ray next generation as this generation proved that Blu-ray served only as a hindrance than a benefit--especially since the potential was wasted because of the weak hardware in the PS3, and the slow speed of the Blu-ray drive. 12X Blu-ray drive in next-gen consoles or GTFO.
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