X360 brand worth: 4.5 Billion! while the PS3 only worth 426 million?

WOW...I had no idea MS was this successful with the 360. Hasn't the PS3 been doing really well for the past couple of months?

"Millward Brown Optimor, a "global brand strategy" analyst firm, just stepped into a heaping pile of fanboy doodoo with its latest rankings of the 100 most valuable brands in the world, pegging Sony at 94th. Nintendo is 32nd, Microsoft fourth."

That's behind Marlboro (at No. 7) Budweiser (No. 38) and Colgate (No. 47). Considering that Microsoft and Sony make more than games and games consoles, Millward Brown decided to make things worse and break out brand rankings by platform and it doesn't get any better.

Nintendo has the No. 1 and 2 positions with the Wii and DS respectively ($9.9 billion and $7.8 billion "estimated value," respectively), followed by the Xbox 360 ($4.5 billion) and then the PlayStation 3 ($426 million) PSP ($155 million) and PS2 ($49 million).

"The dollar value of each brand in the ranking is the sum of all future earnings that brand is forecast to generate, discounted to a present-day value."

Full report here

Seeing as the 360 platform is alot more profitable to investors it really isn't that much of surprise, considering how much the PS3 hand out for free, while MS shove in tons of cash on live, addons etc. etc.

So its a battle over who gets milked more now? and fanboys WANT to be the most milked?

WOW!!

So..does that mean that lemmings and sheep are now super rich? :P

Desmonic

So does that mean that 2 of the highest paid yankee players can buy sony??bigboss5ak

Doesn't really affect any of us. Nice for the company's but they are all successful and profitable

erm....ok?? :?

[QUOTE="lbjkurono23"][QUOTE="Desmonic"]

WOW!!

So..does that mean that lemmings and sheep are now super rich? :P

Desmonic

I don't think I care one bit. The PS3 is still worth more than a 360 to me.

And even if it's not, I don't see how that can benefit me in any way, other than the fact that I now know the lems are being milked 10x more.

[QUOTE="lbjkurono23"][QUOTE="Desmonic"]

WOW!!

So..does that mean that lemmings and sheep are now super rich? :P

Desmonic

Sony is worth around 50 billion, and everyone knows that because of the high quality of PS3 parts, Sony only started making a profit on PS3's very recently. On the other hand it takes very little to make the cheap parts for the 360 and Wii. CraiGdOwns

Seeing as the 360 platform is alot more profitable to investors it really isn't that much of surprise, considering how much the PS3 hand out for free, while MS shove in tons of cash on live, addons etc. etc.

DoomZaW

Sony is worth around 50 billion, and everyone knows that because of the high quality of PS3 parts, Sony only started making a profit on PS3's very recently. On the other hand it takes very little to make the cheap parts for the 360 and Wii. CraiGdOwns

Wait, this thread seems familiar ...

[QUOTE="DoomZaW"]

Seeing as the 360 platform is alot more profitable to investors it really isn't that much of surprise, considering how much the PS3 hand out for free, while MS shove in tons of cash on live, addons etc. etc.

da_illest101

[QUOTE="CraiGdOwns"]Sony is worth around 50 billion, and everyone knows that because of the high quality of PS3 parts, Sony only started making a profit on PS3's very recently. On the other hand it takes very little to make the cheap parts for the 360 and Wii. Shattered007

http://www.digitaltrends.com/gaming/playstation-3-finally-turning-a-profit-on-each-console-sold/?news=123

Well between higher software sales and the most expensive accessories on earth that's not really a surprise.

Yay my company is worth more than your company!!FIipMode

I always love these kind of threads..If an article comes out and says that Sony will finally start making a profit on each PS3 sold there are 40 threads made on it, and way to go Sony posts out the rear. However if there is an article about Nintendo or Microsoft beating Sony money wise...then all of a sudden it's 100 I don't get a part of it, or did you get your check posts. Man fanboys..the worst kind of hypocrites.

I am truly disappointed at the lack of any common sense in this thread. I know it's SW but there are always posters who dont simply believe anything that an "article" says.

"The dollar value of each brand in the ranking is the sum of all future earnings that brand is forecast to generate, discounted to a present-day value."

So basically for all the people who lack basic reading comprehension, this article is predicting that the xbox 360 is going to sell 10 times more than the PS3 in the future. Clearly one cannot be more clueless about things than this article and whatever the "firm" is apparantly..

This article is not some fact, it's a total crystal ball prediction and a pretty fail one at that...

It doesnt even require any basic knowledge of business and economics to see that this article is a very poorly thought out attempt at being a fanboy...

[QUOTE="benbeckman"]how can you be surprised by this? 360 is the console that is in second place,microsoft are making money and the games sell very well ps3 is in last place, And has lost about 4 Billion dollarssayonara89

I know right I fixed his post for him ;)

WOW...I had no idea MS was this successful with the 360. Hasn't the PS3 been doing really well for the past couple of months?

"Millward Brown Optimor, a "global brand strategy" analyst firm, just stepped into a heaping pile of fanboy doodoo with its latest rankings of the 100 most valuable brands in the world, pegging Sony at 94th. Nintendo is 32nd, Microsoft fourth."

That's behind Marlboro (at No. 7) Budweiser (No. 38) and Colgate (No. 47). Considering that Microsoft and Sony make more than games and games consoles, Millward Brown decided to make things worse and break out brand rankings by platform and it doesn't get any better.

Nintendo has the No. 1 and 2 positions with the Wii and DS respectively ($9.9 billion and $7.8 billion "estimated value," respectively), followed by the Xbox 360 ($4.5 billion) and then the PlayStation 3 ($426 million) PSP ($155 million) and PS2 ($49 million).

"The dollar value of each brand in the ranking is the sum of all future earnings that brand is forecast to generate, discounted to a present-day value."

Full report here

Aftermath91

Yay my company is worth more than your company!!FIipMode

Why is this thread even taken seriosuly at all?? It's a total fail with absolutely no evidence to back up the numbers.:|

I am truly disappointed at the lack of any common sense in this thread. I know it's SW but there are always posters who dont simply believe anything that an "article" says.

"The dollar value of each brand in the ranking is the sum of all future earnings that brand is forecast to generate, discounted to a present-day value."

So basically for all the people who lack basic reading comprehension, this article is predicting that the xbox 360 is going to sell 10 times more than the PS3 in the future. Clearly one cannot be more clueless about things than this article and whatever the "firm" is apparantly..

This article is not some fact, it's a total crystal ball prediction and a pretty fail one at that...

It doesnt even require any basic knowledge of business and economics to see that this article is a very poorly thought out attempt at being a fanboy...

Gambler_3

[QUOTE="Gambler_3"]

I am truly disappointed at the lack of any common sense in this thread. I know it's SW but there are always posters who dont simply believe anything that an "article" says.

"The dollar value of each brand in the ranking is the sum of all future earnings that brand is forecast to generate, discounted to a present-day value."

So basically for all the people who lack basic reading comprehension, this article is predicting that the xbox 360 is going to sell 10 times more than the PS3 in the future. Clearly one cannot be more clueless about things than this article and whatever the "firm" is apparantly..

This article is not some fact, it's a total crystal ball prediction and a pretty fail one at that...

It doesnt even require any basic knowledge of business and economics to see that this article is a very poorly thought out attempt at being a fanboy...

osan0

How is sony selling at a loss relavent here? Arent we talking revenue? All PS3 models cost atleast $300 whereas xbox is available at $200 as well so the 360 has to sell more to earn the same revenue from hardware. So ya this atricle is utter bullcrap but thankz for pointing out the revenue thing.

No surprise here. X360 has sold more consoles, WAY more games, more accessories, WAY more digital content, XBL subscriptions bring in $1.25B per year and the RROD is quickly becoming a thing of the past. With the major titles that the X360 has on the horizon, its going to be a very money-ful year for M$, just how they like it XDshadow8585

It's talking about the future...

not surprised Wings_008

Is this COMPANY (ie. SONY, MS) or how much the console name is actually worth? I mean, no **** MS is worth more than SONY.

[QUOTE="shadow8585"]No surprise here. X360 has sold more consoles, WAY more games, more accessories, WAY more digital content, XBL subscriptions bring in $1.25B per year and the RROD is quickly becoming a thing of the past. With the major titles that the X360 has on the horizon, its going to be a very money-ful year for M$, just how they like it XDGambler_3

It's talking about the future...

Yeah but even in the future the 360 will most likely make more money:

1) Each PS3 Slim sells for less profit than the 360.

2) The attach rate for the 360 is higher.

3) Heavy Rain, MAG, et cetera sold well... for PS3 games. 1 million sold is pretty good, and it might even reach 2 million someday... but even The Simpsons Game sold 1 million on the 360. In fact, the 360 has ~94 one million+ sold titles to the PS3's ~54 (worldwide figures).

4) RRoD is down to under 10%. Even then, the 360 sells for a profit, and repairs typically aren't that expensive for Microsoft.

5) XBLA generates an insane amount of money. I think the latest count is ~25 million games bought on Live.


6) Lastly, the PS3 is starting to take a little lead in Europe...just barely, though. The U.S. is, and probably always will be, the land of the 360. And Japan... well, they downright loathe the 360, but there's only ~6 million current gen console owners there all together, so they don't really affect the market like they did in the past.

[QUOTE="Gambler_3"]

[QUOTE="shadow8585"]No surprise here. X360 has sold more consoles, WAY more games, more accessories, WAY more digital content, XBL subscriptions bring in $1.25B per year and the RROD is quickly becoming a thing of the past. With the major titles that the X360 has on the horizon, its going to be a very money-ful year for M$, just how they like it XDBURSTIIIFIRE

It's talking about the future...

Yeah but even in the futures the 360 will most likely make more money:

1) Each PS3 Slim sells for less profit than the 360.

2) The attach rate for the 360 is higher.

3) Heavy Rain, MAG, et cetera sold well... for PS3 games. 1 million sold is pretty good, and it might even reach 2 million someday... but even The Simpsons Game sold 1 million on the 360. In fact, the 360 has ~94 one million+ sold titles to the PS3's ~54 (worldwide figures).

4) RRoD is down to under 10%. Even then, the 360 sells for a profit, and repairs typically aren't that expensive for Microsoft.

5) XBLA generates an insane amount of money. I think the latest count is ~25 million games bought on Live.


6) Lastly, the PS3 is starting to take the lead in sales here in Europe. Just barely, though, and the 360 is currently still the king console here (barely). The U.S. is, and probably always will be, the land of the 360. And Japan... well, they downright loathe the 360, but there's only ~6 million current gen console owners there all together, so they don't really affect the market like they did in the past.

2. The PS3 is catching up...

3. Again the PS3 was slow but now games sell quite well and even some multiplats sell more than the 360 version. The current number of million titles is irrevalent.

4. Expenses and profit have nothing to do with revenue.

5. Games are sold on PSN as well albeit a lil less but when you factor in the fact that these games already dont cost that much, the difference is quite insignificant when it comes to the big picture cuz remember we are talking sales here not profits.

Guess what guys I DONT CARE :D . Im not a business man investing in sony or micro IM A GAMER. 8)

Well I'm not surprised the 360 brand is worth more than the PS3 I didn't relise the gap was that big, I guess xbox live fees are doing a lot to help that. Not that anyone should really care though, were not going to see any of this money so why care about it.

[QUOTE="BURSTIIIFIRE"]

[QUOTE="Gambler_3"]Another one who pays no attention...:roll:

It's talking about the future...

Gambler_3

Yeah but even in the futures the 360 will most likely make more money:

1) Each PS3 Slim sells for less profit than the 360.

2) The attach rate for the 360 is higher.

3) Heavy Rain, MAG, et cetera sold well... for PS3 games. 1 million sold is pretty good, and it might even reach 2 million someday... but even The Simpsons Game sold 1 million on the 360. In fact, the 360 has ~94 one million+ sold titles to the PS3's ~54 (worldwide figures).

4) RRoD is down to under 10%. Even then, the 360 sells for a profit, and repairs typically aren't that expensive for Microsoft.

5) XBLA generates an insane amount of money. I think the latest count is ~25 million games bought on Live.


6) Lastly, the PS3 is starting to take the lead in sales here in Europe. Just barely, though, and the 360 is currently still the king console here (barely). The U.S. is, and probably always will be, the land of the 360. And Japan... well, they downright loathe the 360, but there's only ~6 million current gen console owners there all together, so they don't really affect the market like they did in the past.

2. The PS3 is catching up...

3. Again the PS3 was slow but now games sell quite well and even some multiplats sell more than the 360 version. The current number of million titles is irrevalent.

4. Expenses and profit have nothing to do with revenue.

5. Games are sold on PSN as well albeit a lil less but when you factor in the fact that these games already dont cost that much, the difference is quite insignificant when it comes to the big picture cuz remember we are talking sales here not profits.

The PS3 no where near makes the same amount of money than the 360 does.

The attach rate for games per console sold is 3 to 1 in favor of MS. the average 360 owners purchase 8 games compared to 2.5 for the PS3. This is most likely where the numbers come from along with Live marketplace sales.

Microsoft also make serious money off of XBL and all the micro-transactions. 20+ million subscribers x $50 is already $1 billion. That's not even taking into consideration people buying clothing for their avatars or buying games like Braid or Castle Crashers. If the average is $50 spent per year per subscriber, that could be another $1 billion.

And, as we all know, Microsoft charges way too much for their accessories, which is another great avenue of profit. Probably third to XBL & licensing fees, but every little bit helps.

This makes me want to throw my PS3 out the window.