Halo doesn't deserve it's success.
I sense Gamespot will delete this thread for some bs reasoning I would still like to explain why Halo is no great exclusive and is successful due to it's mediocrity, genericness, place in the public eye and exclusivety.
Mediocrity- Halo is by no means an amazing game. It does nothing new or much better than the competition, but is just so great in how mediocre it is that it is easily accessible by the gaming public. Goldeneye, Call of Duty, Doom, all much better games especially in their own time and for their new ways of play, are somehow eclipsed by Halo because it's just so amazingly basic that it can be picked up and played without anything new and/or exciting as part of the package.
Genericness- Halo's story is good by the books, Halo's character design is good by the books, Halo's gameplay is good by the books. But nothing more. Halo doesn't try anything special, it stays safely within the realm of what's been done to please a wide variety of people. Who have played very few games and will say "OH! Look this is the best game ever." Metal Gear Solid and Super Mario Bros 3 brought something new to the table, Halo didn't, with the exception of a widely overrated gameplay feature of two-handed wielding.
Public Eye- Microsoft is powerful, guess what computer I'm typing from. Not only does it run larger marketing campaigns than other companies, but it does them better. Halo is known as the best game ever by so many people because it's the only game in that league of FPS that those players have played. It will come as no suprise that the majority of Halo players are of a younger generation, who hadn't experienced the classics that would overshadow it's gameplay if only they knew them. I've played many better FPS, not the least of wish are Modern Warfare and Half-Life, I just hope that someday Halo 3 fans will play them too.
Exclusivety- The fact that it is so touted is a reason it is so touted. It is self-preservating it's reign in that it's the basic choice for any Microsoft fan. It's so easy to say, "we got Halo" because of that. And the fact that Halo is so known as THE exclusive for the 360 makes it that much more powerful as a top game player, even if it doesn't deserve it.
hukibeast
Just like Uncharted.
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