In this day and age, I just don't see why ANYONE, unless you're a really loyal fan of a particular series, buying a MMO with a subscription fee on day one which equates to about $65-75. Especially with the amount of MMOs that are just plain garbage every year, they don't deserve my money, or my time for that matter. Yes, in the case of WOW, if I actually cared, I would pay all that money on day one and I will continue to pay the subscription fee as long as I enjoy it, but the publishers are really giving no incentive at all for people to buy these type of games on release date. They're most probably gonna have to go free to play anyway, just look at APB, Champions Online, or LOTR.
In the case of Bioware's SWTOR, I believe they're gonna do pretty well at first, but die out just like the rest. Unless there is something mindblowing about it, and not just sugar coating and wild exagerations by hardcore Star Wars fans (which I believe is to be the main reason why it's so popular in the first place), it will fade out just like the rest.
I am personally putting my money on Guild Wars 2
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