Let me preface this by saying that I love game night. I really, really enjoyed playing Team Fortress 2 with the community, and would like to participate in future events, when possible. That said, it is a bit depressing that a turnout of 25 is considered good considering this is one of if not the most heavily trafficed video game enthusiast site on the internet. It should be a simple thing to let folks know a game night is coming up and having hundreds of participants, which makes me wonder, well, why not?
Gamespot benefits from participation because gaming against the community brings additional traffic to the site as users discuss the game night, bond, and feel compelled to remain with the community. When you start participating in these types of events you become vested; users visit more often and are less likely to roll into an alternative site.
Users benefit because they get to play the games the love and do so with people they can connect with outside the game. You meet more people with similar interests, and everybody wins.
To this end I have the following suggestions:
- Assign Game Night to either a GS staffer or volunteer and prioritize it. Make it part of the job: Plan the event, show up early, chat up the users, and get everything going. Because volunteers lack monetary incentive, a committee might suffice so long as responsibilities are assigned. Maybe use a unique emblem as an incentive; emblems don't cost GS anything, after all.
- Make game night more frequent, for established games, and more consistent. This means having Monday night be XBox360 night, Tuesday PS3 night, Wednesday PC night, and Thursday a rotating "blockbuster" new release title. Make it the same time and games that have a large online userbase. For example, make August Team Fortress 2 month, with games weekly at the same time on the same server.
- Provide front page coverage. The front page is huge, but community game night has tangible benefits for Gamespot in terms of long-term user retention and page views, so it should be prioritized. Once a week a highlight of upcoming game nights will give the events much-needed visibility.
- Overcommunicate early and often. My biggest problem with every game night is too little information too late. I could have participated in Quake night, for example, if I'd had more clarity of the version, server, and setup instructions a couple weeks in advance. Modern games require more advice than just a date and time, server information, game modes, and even setup instructions help gamers get online early.
If this all seems like a lot of work, well, it is. But so was getting SYNC up and that's been fantastic. Right now GCGN is more of an aside, but it could be so much more. Happy gaming,
Boz
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