I would say there are several reasons for this to be true:
-Wii turned out to be innovative & to make useless almost all of the bashing arguments most anti-gamers had (i.e. lack of exercise, high violence, initially too expensive...).
-Both in Europe & Japan (the other 2 major videogame markets), U.S. electronics are less sucessful, with videogames being one of the most affected kinds [of electronics].
-The Xbox 360 released first in the USA, & we know that the system had an exaggerated (which is still true) failure rate (around 66% at first). And for Microsoft, any replacement console given away as replacement for damaged & really-hard-to-fix Xbox 360s is considered as a sold unit. So those replacement consoles really inflate the statistics.
-As most countries whose people have enough decency to value their identitiy, they will sponsor native products over foreign ones.
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