because they see it is an opportunity to enter a universe unlike this...a universe where they can portray who they want to be through ultimately characters that reflect their personality, their style of play, their life.

I too played WoW, and i can say that it is a superb game..but in small doses..and to be honest it allows you to escape the harsh reality into what the customer sees as a seemless world..of quests...adventure and FAT L33t LOOT :P.