I think maybe the fact that bots and npc's are only marginally smarter than they were a decade ago plays a big factor.
Take a game like Rainbow Six Siege. There are games where the attacking team rushes in all together at once and pushes the objective. Other times they will flank around and attempt to play it stealthy. Other times its a team chock full of shield operators tea bagging in front of every camera. That's just on the attacking team. It's just as varied on defense.
You can't find AI that is that varied, and complex. Of course with human players, you also get incredibly stupid and hilarious things that happen, that scripted events couldn't reproduce. Compare all this to SP games where the enemies always spawn in the same places, and do basically the same things and it's not hard to see why so many people prefer MP games these days.
Honestly after playing MP games for so long now, most SP games bore me to death within minutes, and I used to be a huge SP guy. Much like cars, the learning curve may be deep, the ride a bit stiff, but it's hard to go back to driving an Accord after learning to properly drive a Ferrari.
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