As a video store owner, my perception is that piracy is nowhere near as rampant in gaming as it is in movies (at least this generation). One of the major differences would be because of theatrical windows. Movies are often pirated and distributed before they have domestic DVD release. People want to watch the film in their home but not the cinema, and may be willing tolegally pay for it if it is available, but don't want to wait. In contrast, games get finished, then shipped. There is no gap.
This generation, online is a bigger factor, and the console makers are trying to curb piracy via online monitoring. I haven't come across any pirate games this generation, though I know they are out there.
I would also contest the 'pirates weren't going to buy your game anyway', at least to some degree. In a Utopian world if piracy suddenly became impossible, does that mean those people will give up gaming altogether because they don't want to pay? I doubt it. Sure, not all of them would buy all the games they would have otherwise pirated. If developers/publishers picked up 1 in 10 sales for each pirate copy, that would still be substantial extra dollars in their pocket.
While I appreicate the methods being taken to verify online that you have a legitimate copy of the game, problems have already been identified in the likes of the soapbox and forums. When I buy a game, I want to own it forever. The potential lack of being able to sell it 2nd hand, or even playing it at all if the company disappears, scares me a little. I guess the publishers have taken these negatives on board, and decided that potential stemming of losses from piracy (even if temporary) outweigh sales they might lose from legitimate customers not liking such side effects.
Piracy IS affecting game developers, but I don't think anywhere near the impact it is having on the movie industry... at least for now. Whatever the level of piracy, it doesn't change the fact that it is immoral and illegal.
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