Fun fun fun.
One thing I've noticed is the sheer number of upscaling DVD players out now, and how cheap they are. Hell, my boss just got a HDTV and loves it. He wants a Blu-Ray player, but for the time being is so floored by how good his upscaled DVDs look its not even close to being important to him. I've heard the same story more than a few times here and there too - people very happy with upscaled DVDs, causing them to have less interest in spending a lot of money on a new HD movie player, Blu-Ray or HD-DVD.
Of Netflix's 14 million monthly visitors, only 0.3% even bothered looking at their HD movie selection. Its interesting that HD-DVD is more popular than Blu-Ray on Netflix (24 to 1), yet Blockbuster is Blu-Ray only and Blu-Ray sales are higher than HD-DVD.
And while I'm sure things are a little better since this story, this is pretty telling. From Ars Technica (emphasis theirs):
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Compared to sales of movies on DVD-by far the most popular format-the numbers for the next-generation discs are a mere drop in the bucket. The top selling DVD for the week ending March 30 was Happy Feet, which moved over 4 million units that week alone. For the week ending March 11, Borat was the big winner, and the number two title, Peter Pan, sold 2.2 million discs.
If you do the math on Happy Feet and the Blu-ray version of Casino Royale, the latter title took three months to sell just under 1.5 percent of what Happy Feet was able to sell in its first week. Another dose of perspective: in the seven days after its release on DVD, Borat sold more discs than all HD DVD and Blu-ray titles combined since the launch of two formats last year.
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And of course, Howard Stringer's comments about the two formats being in a deadlock and that who wins was only a matter of prestige only seem to add to their irrelevance at this time. And if he's saying it, then no Blu-Ray fanboy can really argue the matter. Now, any HD-DVD fanboys who get uppity ("Yes! We're winning! He just can't admit it completely!") need to remember that analysts are saying its a deadlock too (until 2009 at least!). Even Toshiba's own market research shows a hair over 50% of consumers they surveyed don't know which they'd choose between the two formats (possibly not even caring!).
Its kind of interesting to sit back and watch this. While I might not have the horse-race I want for the PS3 vs 360 vs Wii, at least this one, Blu-Ray versus HD-DVD versus DVD, is entertaining.
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