@facts23: It's obvious EA thought between Battlefield and Titanfall they could deliver a 1 2 punch against Call of Duty, so EA would become king of shooters overall! EA failed to realize the game industry is based on sequels and most fans tend to buy the same game over and over again regardless of what else is out.
@Atzenkiller: I'm pretty sure they're celebrating the anniversary of Microsoft getting into the console market (something Nintendo shouldn't be happy about LOL)
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