First off, it was a lockout, not a strike. Big difference.
The problem with the NHL is that it isn't marketed well in the US. The first thing the NHL needs to do is get ESPN back to televising games, or hell even give it to Fox with that rediculous blue puck, either way get US broadcasting rights away from NBC after the horse racing fiasco. Hockey is probably the most exciting sport to watch, either at the rink or on TV, it just isn't marketed well. Crosby, Ovie, the PPG line and all the kids that are coming into the league should help, they are all amazing players and they actually have some personality. With a competent commisioner the NHL could go back to being the #4 sport in the US.
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