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How Sony Won Call of Duty DLC Exclusivity Away From Microsoft

Sony's existing partnership with Activision for Destiny helped.

492 Comments

For years now, all Call of Duty DLC has launched first on Xbox platforms. But that's changing this fall with Call of Duty: Black Ops III thanks to Activision electing to partner with Sony instead of Microsoft.

It's a big change for one of the biggest franchises in gaming. To dive deeper into the subject, we spoke with Adam Boyes, the PlayStation VP of Publisher & Developer Relations.

As you might expect, Boyes shied away from discussions specifics about the business terms of the deal, but he did offer some general insight into how the partnership came to be and what it means.

"Well, I think the first thing was we've had a great relationship with Activision around Destiny," Boyes said. "And I'm a huge fan of that."

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Sony's partnership with Activision for Destiny has been a deep one, with PlayStation fans getting all manner of Destiny content before Xbox players. Sony has even said that it is treating Destiny like a first-party game in some ways.

Boyes went on to say that Activision invited Boyes and his team on a trip to see Black Ops III in person. It didn't take long for Sony to be convinced that this was a game worth getting involved with.

"We fell in love instantly," Boyes said about Black Ops III, going on to describe the game as "transformative" for its various new features.

"As soon as I started playing it, I said, 'This feels incredible! You can wallride!' It's just so smooth; it's almost like poetic. And so obviously, we just continued talking with our partners at Activision and worked something out. And now we've got I think a great benefit to all the gamers."

Not only will all Black Ops III DLC launch first on PlayStation platforms, but the game's multiplayer beta will also premiere on PlayStation before coming to Xbox and PC.

Sony's exclusivity deals with Destiny and now Call of Duty may not be the last. Earlier this year, Sony Computer Entertainment CEO Andrew House said these kinds of third-party exclusivity arrangements are central to Sony's business strategy going forward.

For more on Black Ops III, check out GameSpot's hands-on impressions from E3 via the links below.

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Avatar image for deactivated-5c0b07b32bf03
deactivated-5c0b07b32bf03

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It's easy. PS4 is destroying XB1. Activision, being the snakes that they are, switches bed partners.

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Suaron_x

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@reduc_ab_: You kinda took the words right out of my mouth...though I won't have been as pornographic.

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StonerDemon

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Honestly, I prefer to play Singularity 1000 times.

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deactivated-5f3ec00254b0d

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Dudebrostation 4

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beckerjr

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Real reason. Sony hasn't been able to make their own big franchises despite trying with Killzone and Resistance. So they pay for it by buying into CoD and Destiny.

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BSford

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@beckerjr: both of which suck hardcore

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Denverdood

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Doesn't seem the question was answered? The got exclusives because the have a good relationship with Activision?

They've closed all the Sony stores and previous articles' here have said they're putting mass amounts of effort into the gaming division. Since their TV, phone and computer is dying or dead.

Just say you paid them for it? Shorter story.

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TechS3ek

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coop for a linear game is just stupid, at least requires something like Destiny to be enjoyable

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Gomtor

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Good for Sony!

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tackle70

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Edited By tackle70

Why do people play this drivel when such superior shooters are available on PC? If you want a great FPS and are playing on a console, you're doing it wrong. Last great console FPS was Halo 3 and that's nearly 10 years ago.

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WookiePower4K

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Getting exclusive content for Call of Duty is not a win in any way, no matter which console gets it.

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hector530

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CONFIRMED PS4 = COD CONSOLE

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xxdavidxcx87

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"going on to describe the game as "transformative" for its various new features" Will be just as much a tactless twitch shooter as the last few,

But of course sony will get all the exclusive deals because its selling a lot more machines than the xbox one, and good on them its been an ms thing for ages and hopefully it will shake things up a bit.

Might be interesting to play call of duty with a different age group than 9-12.

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deactivated-5a1d4b615a3a3

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@xxdavidxcx87: Why do you think PS4 is selling more? Because all those 9-12 year old COD players have moved from the 360 to the PS4

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EazySteezy

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Edited By EazySteezy

So many xbots hating on Sony. lol they suddenly don't care any more only because they can't do anything about it haha.

COD isn't dying, you're just saying that because Sony now bought it. lol

Haters are always going to hate!

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JTB_Pred

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Edited By JTB_Pred

@eazysteezy:

actually cod has been on a step decline since black ops2

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BSford

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@jtb_pred: truth. it's gonna burn out for sure

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xolivierx

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people still play COD?
this generation on lazy bums living in symbiosis with their iphones will never now what a quality shooter is.

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deactivated-58ef0f73404ef

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Jump archery, the newest and most definitive form of archery. Good job Activision.

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BDRTFM

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Edited By BDRTFM

@Vambrotious: Yeah, that is pretty hilarious. What is this a Lord of the Rings movie? I have several friends who are bow hunters. They'll get a kick out of this.

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xolivierx

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@Vambrotiousspecial DLC : The Arrow Costume Pack: 30$ only. Only available if you provide the barcode from 45 cans of Monster Energy Drinks and purchase a season pass

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wallacom

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@xolivierx: And next your they will release CoD BO3 Definitive Edition for $59.99 which will include the base game all the DLC and some exclusive content, like emotes, shaders for your weapon, and special dog tags (or whatever).

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elreddiablo

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Keep it Sony I got to much games to play this year on my xbone lol

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BSford

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Edited By BSford

@elreddiablo: exactally. While Sony grabbles for silly DLC deals for the crappiest of games, us xbox one owners are enjoying many exclusive games that will never appear on PS4

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imdoubletrouble

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Edited By imdoubletrouble

Come on everyone, Treyarch always make the best COD games, I'm sure this game will be great. My concern lies with Infinity Ward next year. They have left ghosts with a cliffhanger which means Ghosts 2 is almost a certainty. Question being, will it go to the future or stick with the classic COD feel? Personally I thought Ghosts had the best Multiplayer as hit detection was spot on and the maps were great and it was the best fun I've had in COD since BO1. Extinction was a fresh idea which I hope returns for Ghosts 2. The problem with ghosts was its poor campaign. Infinity Ward are the worst at listening to fan feedback and even the developers seemed to lack confidence in Ghosts.

People say each game is the same thing every year, now that's just a load of rubbish, considering AW took the franchise in a different direction and BO3 brings us back to the better sub-franchise we've had.

The problem with the fans are some like classic, some futuristic. People hated Ghosts for going classic after BO2 being futuristic and many saw it as a step backwards. Then came AW and people complained of the futuristic, now with BO3, people are complaining of the game direction. The fans say they want an old fashioned call of duty or world war 1/2 and that they are sick of the futuristic titles. If you wanna play a classic call of duty, go back and play WAW or MW1. If Ghosts 2 goes classic, there'll be those people who'll complain that the franchise is taking a step back again yet Ghosts felt alot like a classic call of duty with new ideas but staying true to the best of MW series. No matter where the franchise goes, people complain. Go play another shooter or just stop complaining and enjoy the games.

"Fan" Opinions

- No Change from Title to title. ------------Invalid-Each game changes while staying true to COD.

- Sick of Futuristic ----------------------------Invalid- 2 Games is hardly many future titles, Ghosts 2 will be great for the people saying this, otherwise, go back and play an older game.

- Repetitive ------------------------------Invalid- There is several game modes in each game to mix it up and each game includes new features and a wide variety of ways to approach each situation.

- Not listening to what fans want-Invalid- Examples - Fans hated the fact they had to buy Season pass to play zombies in AW so treyarch are insuring it's on the disc this time. - They bring Fan Favorite maps back to relive those memories on newer games for those who want a classic experience they also had classic playlists in AW for those who weren't keen on the advanced movements. -

On Topic here, I think this deal with Sony is great, players on Playstation have waited 1 month for every dlc for about 5 years now, so it's only fair that we get them first now. Also funny that alot of the people complaining and acting like they don't care, happen to be XBOX fannys.

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hector530

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Edited By hector530

@imdoubletrouble: this time, things will be different - COD players every year

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kevindm215

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About 8 years too late Sony!

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BSford

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@kevindm215: lol pretty much!

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immortality20

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Doesn't bother me as I don't buy multiplayer dlc but all the hardcore will just wait. Dlc is nice but will never sell consoles so I don't see point paying big money for it.

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solid_snake1461

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Nah, what a disappointing move. Who care about exclusive of this crappy, repetitive series anyway? Instead, Sony should have aimed at great games like MGS V. Talking about that, Hideo is free from that Judas-of-a-company-named-Konami after that. Getting him would be a huge catch.

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TristanPR77

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The answer is easy

PS4 is the number 1 console in the market dominating in every part of the world. It is just natural for Activision to move away from xbox.

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lonewolf1044

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Edited By lonewolf1044

@TristanPR77: I look at that way too, but MS does not need it, but Sony does. MS is not going bankrupt because they lost exclusive rights.

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TristanPR77

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@lonewolf1044: What the heck does bankruptcy has to do with this article? Didn't you saw the last financial results? Sony is not going bankruptcy and if that is your only hope for the xbox then you will be up for a great disappointment.

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snake8877

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@TristanPR77: also COD is dying , it might have matter 5 years ago , but now its pointless , is like having a deal to get duke nukem forever dlc early

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xxdavidxcx87

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@snake8877: its far from dying, there are plenty of 9 year old's in the world.

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imdoubletrouble

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Edited By imdoubletrouble

@snake8877 said:

@TristanPR77: also COD is dying , it might have matter 5 years ago , but now its pointless , is like having a deal to get duke nukem forever dlc early

People have said COD is dying for the past 3-4 years, it's not dying, it's doing great and Sledgehammer Games only started into the cycle, COD is long away from ending, It'll be here til the gaming industry as a whole fades.

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snake8877

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Edited By snake8877

@imdoubletrouble: lol as the whole indutry fades ? you clearly have no idea , IT will fade, it wont survive as long as the gaming industry . Besides read my statement again, because you took it the wrong way. IT IS DYing because sales decline year to year and , anyone you ask , they might buy it but its no longer relevant in any way . its just there

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yukushi

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Activision did it because sony has the bigger gammer base and they will sell a lot more copies of cod on the ps4

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Positive_Gamer

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My balls itch.

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deactivated-5887c3545bd6c

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I didnt care when MS did it and i care even less now that Sony has. I despise COD and if your basing your console purchase on timed exclusive map packs your doing it wrong.

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normanislost

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@haze0986: well..... if you only play CoD then it's not really wrong

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deathstream

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MS bought Gears so it doesn't need COD anymore. It really is that simple. Sony got it because MS didn't want it anymore. MS is shifting to more first party development and expensive deals for a month of exclusivity just aren't worth it. How many people bought an Xbox One last fall instead of a PS4 because they could get COD: AW maps a month earlier?

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TristanPR77

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@deathstream: "MS didn't want it anymore"

Lol

They lies people tell themselves in order to feel good.

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alaannn

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Edited By alaannn

@deathstream: gears of war is a third person cod is first person

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Flyincloud1116

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@alaannn: The Gears demo at E3 wasn't very good.

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TechS3ek

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Edited By TechS3ek

@flyincloud1116: It didn't look very good ?! wow that's really a generous of you to put it that way, cuz i though it was embarrassing, almost felt like it was an iOS game.

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alaannn

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@flyincloud1116: i didnt watch that part of the show i seen a few screenshots that looked ok though

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Flyincloud1116

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@alaannn: https://www.youtube.com/watch?v=1-qwBBLPBJI

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Flyincloud1116

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Edited By Flyincloud1116

@alaannn: Go watch it, but it may turn out different than E3 video.

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Edited By suicidesn0wman

@flyincloud1116: You and I must have watched different E3's, I thought the Gears 4 video was pretty good, and my impression of the Gears Beta was fairly good as well, even though I suck at Gears MP modes.

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