Another step Blizzard takes towards global domination! Just crazy, just crazy.
Anyways, when it comes to what's shown so far, Blizzard has always traditionally built games in where they were not graphically intensive. Rich detailed textures, as well as a strong sense of art style and direction has always taken precident over how many polygons they can fit on screen. This is a smart move on all sides because they can create a pretty game which is accessable to anyone with even an old computer. A lot of people have PCs and the more people who can buy the game and play it straight away, without buying upgrades or even a whole new computer is all the better for them. Odds are you won't need a powerful PC that can play Supreme Commander to play Starcraft 2. Starcraft is still a rather pretty game, even if extreamly updated. A facelift was needed, and so that's what it got. A lot of people still would buy Starcraft 2 if the only thing that was changed was graphics.
In terms of a storyline, Blizzard games also do a better job than most in getting people involved in it. It's not only about the graphics or even gameplay, it's about telling an engaging story. When it comes to StarCraft a story has been woven in where a lot of people want to know the aftermath, to know what happens to everyone. This is also true of WarCraft and Diablo. Blizzard is rather notorious for creating open ended... well endings, in where more can happen.
Finally, the gameplay. For many people StarCraft is pretty close to perfect as it can get. It's hard to improve on perfection, and for me it doesn't matter if it's more of the same. It's been more of the same since the orginal WarCraft. All modern day RTS games play in pretty much the same manner, and anyone who has attempted to break the mold have not done it and replicated the level of success Blizzard has had with its RTS games.
In the end people will get StarCraft 2. Though I think people will get it because it's another great Blizzard game, not because it's just a Blizzard game, or because it's a StarCraft game. They have created a market in where they are king, and unlike many others around them, blind arrogence has yet to rear its ugly head and turn something great, into something mediocre. Blizzard has never sold a game on its brand name alone, afterall, it is the company that axes games in any stage of development if they think it's not a great game.
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