If we're talking about sales, our "gamers" point of view greatly differs with the biggest chunk of people who buy a console.
For most people, I believe, it's all a matter of word-to-mouth and how successfully those gaming companies push their prodcuts on the media.
I remember as a kid/teen, I wanted to buy a ps1/ps2 so badly because that's all people/friends and media talked about. Overtime I realized that I liked gaming and wanted to explore more into this world, so I started to look for info around, buying magazines (when the internet wasn't a big thing yet) and later on reading reviews online and registering to forums like this one.
I don't think things have changed much now, except for the vehicle people get their information from, and as someone stated here, social networks play a big role in this day and age.
Now, the so called "true gamers", those who really are deeply interested in the gaming world represent a very important slice of the whole gaming population, but the biggest slice is taken by those who don't look that deep into the details, so as long as they're buying a console that is not too expensive and can play Call of Duty (or whatever popular game), then they're fine with it. The casual crowd is also the reason why the Wii sold so much, until smartphones and tablets got so popular that most of those people flocked to it, but among those there were also others who developed a greater interest in gaming and are now part of the "core" community. Therefore casual and non casual gamers coexistence is important for the industry to thrive and whatever company manages to successfully cater to both is the winner. Sony's been obviously doing it better than the competition.
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