Phil Spencer says he's "Not deaf" that they need to invest more but at the same time, time is money Mr. Spencer. I would probably be sick of hearing it too if I were Phil. Should the Xbox 1st party lineup be more robust? Certainly.
I’m not deaf to the meme out there regarding our content and our need to invest more. Definitely, we are at a point where we’re investing more and we’ll continue to do that. When I look at Matt and his responsibility with his team, it’s about charting our future in first-party content. I feel like with each one of the leaders we have, there’s an existing plan, and I feel good about that plan, but we know that the plan all-up for studios is expanding. Having Matt’s leadership there in navigating the expansion, what bets we make, the teams we bet on, the teams we create, is going to be critical.
Some of it is with the existing leaders we have there, and there are always opportunities to do more with the teams we have. But also, as we expand, having a leader in place so new investments can be driven and land in the strategy we have is going to be critical for me. That’s really where I look at Matt’s focus: both the existing franchises, and equally, if not a little more, thinking about our future content and how that growth happens in a thoughtful way, a way that delivers for our fans.
And this is where the problem lies. There's a huge lead time involved before that decision can bear fruit. If MS decided at the end of last year to really kick it into gear and provide more big budget 1st party titles, then you won't see any of them until at least 2019. So there's that big gap of time where people are telling you you need to do something that you're already well at work on. Investing in Xbox One won't turn the tide this gen, but they need to do it as jumping off point for the next one to prove they're committed to the brand and generate some interest in advance. Backwards compatibility at launch for whatever it is would also take advantage of that and possibly lure in wary buyers but other then that, exclusive matters as we seen it for both Nintendo Switch & PS4.
Is it too late to save Xbox One? If I were MS, I take notes on Nintendo since they got things going for Switch and even Switch is giving Xbox One a run for it's money.
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