This is a huge joke that Smash Brothers is winning.
Look, I'm a Smash Bros fan and I own a Wii and plan on buying it, it looks amazing no doubt about it. But Halo 3 absolutely ravages it in replay value.
Take a look:
Saved Films - Will be used for fan-made films, montages, and just for screwing around and bragging rights. These will still be popular in 3 years from now.
The Forge - will inspire so many diverse fan-made gametypes. Remember Halo 2 with Zombies, Cat and Mouse, Hide and Seek, etc.? This will take that to a whole new level.
Online Interface - everything has returned that made Halo 2 so addicting such as the stat tracking, party system, ranking system, medals, etc.
Unlockable content - the skulls and different armour types keep the game more refreshing to keep playing.
4 Player Online Co-op - pretty much the best mode of co-op you can ask for, and even includes the skulls that modify the gaming experience. Hell, you can even play against your friends in co-op! Amazing!
Achievements - yes they do boost replay value for many people. I can see why some people hate them, but the vast majority seem to love them.
The game is just more diverse than Smash Brothers in terms of replay value. Its a no contest, especially with the lack of voice support with Smash Bros.
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