[QUOTE="m3Boarder32"]Another Chinese Article, written today. (the 26th in China)
This article has been translated:
Wal-Mart meddling format war HD DVD will ultimately win?
http://66.249.91.104/translate_c?hl=en&u=http://www.stor-age.com/dongtai/hangye/htm2007/07042600BX8M.asp&prev=/search%3Fq%3Dstor-age.com%26hl%3Den
Why is the HD DVD instead BD?
For Wal-Mart, low prices forever is the only truth. Wal-Mart will not sell discs without selling high-end home theater equipment, they know the price of power, as mentioned above, Wal-Mart DVD has been let for sale. They urgently need 200 dollars or less a refreshing player, the DVD also cost the lower the better. Toshiba agreed to early production of cheap DVDs, and HD DVD, and the cost difference between traditional DVD is not a very big site at least much cheaper than BD, HD DVD production without replacing major equipment.
Made the decision to become a very simple matter, BD Wal-Mart does not meet the requirements, technical advantages of the overall situation has become irrelevant. Always keep prices for the first Wal-Mart, the low-cost HD DVD become an inevitable choice.
What does this mean?
This means that any one film company in order to allow Wal-Mart Christmas and the days since the sale of their films, only issued HD DVD format movies. Wal-Mart will not help BD do promotional work. After the end of the year, they will focus on how to let customers to buy HD DVD player and movies above.
In the short term, BD camp studios only two options, either to support both formats, either Wal-Mart is facing the loss of business risk. They need to consider what it means to Wal-Mart business, Anti-Wal-Mart will act on their income and position in the market have much of an impact. This has given Sony's Columbia Pictures (Columbia Pictures) dilemma.
Therefore, if this move is Wal-Mart really (currently does seem like really), the format will struggle to put an end to, Wal-Mart announced HD DVD to become the ultimate winner. However, in the past few months, all variables still exist.ramey70
I respect your posts and you're usually spot on with good info. But that is actually a chinese translation of Robert Ederle's opinion piece on Digitaltrends.
You're right. I stand corrected.
Here is the original article.
Why HD-DVD and not Blu-Ray?
For Wal-Mart the only real metric is cost. Wal-mart doesn't really make money off of the movies and do not sell high-end home theater equipment. They are known for aggressive prices and, as mentioned above, they subsidize their DVD sales. They needed something that could sell for under $200 soon and they needed the lowest cost of the new formats. This is where HD DVD shines, not only had Toshiba agreed to license to low cost manufacturers early on, but HD DVDs are pressed on the same lines that regular DVDs are, they require no major equipment change out and the blanks, when compared to Blu-Ray are less expensive as well.
This made the decision simple, Blu-Ray was just too expensive to make this work and any technical advantages were insignificant against Wal-Mart's need for the lowest cost offering. For them it is about price and that is where HD DVD clearly has the sustainable advantage.
What does this Mean?
It means that any studio wanting Wal-Mart's support after year end had better be selling HD DVD movies. Wal-Mart won't be promoting Blu-Ray and, after year end, will increasingly focus their marketing on getting people to buy into HD DVD players and the related HD DVD movie from them.
In short, the Blu-Ray aligned studios will now have to either support both formats or risk losing much of Wal-Mart's business and given how material this business is to them, you have to think that an anti-Wall-Mart decision would have a material impact on their bonuses and career longevity. It certainly puts Columbia Pictures, which is owned by Sony, in a particularly uncomfortable position.
So, if this move by Wal-Mart is true , and it appears to be (but we won't know for sure for a few months yet), the format war is likely over and Wal-Mart has declared the winner.
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