I agree with you on this. I originally didn't like the idea of a cash shop in GW2, I figured I was going to be nickeled and dimed to $15 a month anyway but after checking things out in the beta it proved not to be true. Honestly I didn't see anything that I would personally buy (which is a good thing), but there were some things I could see other people would be interested in.
I don't know if things will actually stay that way - I would love if the shop remained just for vanity items - I suppose we'll see
It's always been less to do with server costs and more to do with the additional content that's added later which was for free. This is slowly going the way of the dinosaur though as we've been seing companies add less and less content during their patches. There was a time when $15 was worth it, now I don't belive it
What it boils down to is that WOW has a monopoly. Very few people will have two subscriptions, with only one subscription game to play, most people choose WOW. The current market has no room for anyone else, going free is the only way (as TOR has learned). Sadly this is what's causing the stagnation in MMO's, there are a lot of better games than WOW out there, players just aren't willing to give them a chance to develop
"Don't you mean WoW/Blizzard is going to get killed by ArenaNet?"
No I don't.
While I liked GW2 from my beta experience, it has no hope of toppling WOW. Arenanet still fell short of realizing a lot of the things they promised. I don't see any long term or sustained growth for the game
They still sold over 2 million boxes for TOR plus the monthly subscriptions they did get. They wouldn't have made anywhere near that kind of money with KOTOR.
Regardless, the story in TOR was excellent, when it goes free you'll be getting and better story, a bigger game world and for a lower price than KOTOR 3 would have been
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