That being said, the console games market is in a state of upheaval, so establishing a new game franchise requires a considerable amount of will, determination, and love. Bayonetta is a brand that we want to see become stronger, reaching the hands of more and more gamers, so we have continued to consult with Sega, the previous games publisher, on how we can make sure this takes place. Our answer was a new partnership with Nintendo.
Along with their new hardware, Nintendo, as a company, is dedicated to establishing a new future for the games industry, as you can tell by their record of passionate support for gaming. Alongside Nintendo, we hope to grow the Bayonetta brand beyond where it stands today, allowing even more gamers around the world to experience the action of our beloved witch. As developers, we are working hard to make this a reality
http://segmentnext.com/2012/09/14/bayonetta-2-developers-explain-why-they-sided-with-nintendo/PSP107
Nintendo doesn't help 3rd Party developers. Maybe because this is exclusive they are getting the support. When 3rd party developers asked for help on the Gamecube, Nintendo basically told them that all the dev-kits and tools for making a great game have been sent to them. They won't fly anyone to your office to help tutor your developers. Sony does the same thing. They will help their 1st party developers, but that's about it. Bayonetta 2 won't be worth it just to get a Wii U.
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