According to FutureSource Consulting.
http://press-releases.techwhack.com/33446-blu-ray-3
1. Consumers are on target to buy in excess of 100 million blu ray discs across the USA, Western Europe, and Japan in 2009.
2. In the U.S., BD has moved from early adopter phase through to early majority, with the format gaining real traction in the marketplace.
3. In 2008 in the U.S. alone, BD video retail sales increased 320% to 24 million units, and that momentum is expected to continue in 2009 with U.S. BD sales reaching over 80 million in the U.S.
4. By 2012, around 50% of the U.S. and 35% of Western Europe video disc retail sale volumes will be BD.
5. As BD players continue to drop quickly in price, we will see BD players become impulse purchases very soon.
6. Although movie downloads are making noises in the marketplace, mainstream adoption will be a much more gradual process, with a projected 12% of U.S. consumer expenditure on home video originating from online in 2012, with a slightly lower proportion in Europe.
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