I don't get it why they need to spend so much money on developing. In order to keep costs down. game developers should make a game engine and then use it for years to come. Valve's source engine is a good example, flexible engine that willlast for6,7 years old before they will need to replace it.
Also games are too expensive, they need to be cheaper much cheaper in order to target mass market. Many gamers don't buy all the latest games because they simply can't afford to shell out $60 every month or two. In holiday seasons if you want to get all the big games you will spend a fortune in buying them.
The gaming industry needs to change or there will be another crash. Gaming is already expensive as it is and I am not gonna spend $70 for a game that I can complete in 5 hours. I ant crazy...
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