Because the xbox is at its core a console that only tries to appeal to the mainstream casual audience. There are very few genres that actually appeal to this crowd and because of that there is very little variety.
It's MS's fault, not the audience. For example, Japanese RPGs are not as popular on Xbox as Playstation. But how many JRPGs are on Xbox vs Playstation? I would argue Playstation has more. So why would JRPGs be as popular on Xbox when there aren't as many of them? MS looked to remedy that but only in half-assed fashion as is their m.o. They published Lost Odyssey for Xbox 360 and then when it failed to sell 390 gzillion copies right out of the gate they told Sakaguchi to get the hell out of their building as MS is prone to do to those that make good games but fail to sell in a similar way to Halo. And speaking of Halo that was their big early success. So right away MS captured the shooter audience. But they haven't done the work that needs to be done to get other audiences on board the way Sony has. And a lot of these other audiences are niche, titles in these other genres are probably not gonna push several million units each even when done well. But having those audiences on your side is still important. MS just won't do what needs to be done to get them. You need to publish many different exclusives in many genres. If they don't all sell gangbusters so what ... look at them as an investment in your platform diversity. Don't give up on certain genres immediately, stick with it. Do it long enough and eventually those other audiences will come. Sony does this, MS doesn't ... hence why Xbox has become known as the dudebro platform.
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